General UX
Curious facts and insights about user and customer experience from the team at Akendi. From UX principles to thought-leadership around creating intentional experiences, our collection of General UX blogs covers everything from recent events to musings and seasoned advice.
Bringing Data to Life: Personas
By Scott Plewes
01.11.2023
Personas are models. They are not real people. They are aggregations of data interpreted to help you make design decisions that will improve...
Read moreInvite Math into Your UX Approach
By Scott Plewes
12.13.2022
Quant UX is a real thing. Math simply does things that qualitative UX does not. And it is, and never should be, about choosing one over the...
Read moreExperiences are everywhere: UX Goes Beyond Human-Digital Interactions
By Scott Plewes
11.28.2022
Interactions - and hence experiences - occur between people and other people, institutions, physical items, and more. All these interactions can...
Read moreFuture Shock: your UX Strategy
By Scott Plewes
11.21.2022
A User Experience strategy is like any strategy. It is about going from your current state to a better future state. The difference is, a UX...
Read morePersuading your Audience to Engage
By Liz Huh
11.18.2022
When you come across a well-designed website or application, can you identify the reasons why it spoke to you? Did the design successfully...
Read moreSay what? UX Research and Testing
By Scott Plewes
11.14.2022
UX research and testing are different things. Research is about understanding people and their experiences in context. Testing is about having a...
Read moreImprove Post-Pandemic UX Workspace Design with Experience Thinking
By Jessika Tremblay
11.03.2022
Q: What does your office design say about your company culture in 2022? A: The foundation of Experience Thinking is understanding human...
Read moreHow to go from Psychology to UX Research
By Lotte van Gelderen
10.29.2022
Where did the mindset that UX research is a profession suitable more for tech heads, or computer whizzes, come from? Was it merely the image that...
Read moreDesigning for Most People, Most of the Time
By Tedde van Gelderen
09.25.2022
This post is somewhat different from my other posts. It’s a conversation I’ve had with design teams quite a few times over the years, this last...
Read moreUsing the principles of experience thinking to reduce ‘no-shows’ in healthcare
By Leo Poll
05.27.2022
It is a shocking statistic and a pure waste of precious (and stretched) resources: more than 15 million general practice appointments are missed...
Read moreHow to write a UX ITT/RFP/RFQ?
By Leo Poll
05.13.2022
As an agency, we see a lot of requests for proposals (ITTs, RFQ, ...). The quality of these RFPs differs greatly and seems to be directly linked...
Read moreFact & Fiction: Tell a Story with Research Data
By Cassandra Wiesner
12.03.2021
Have you ever been in a situation where you have a 100 slide deck to present in 60 minutes? Listen, we have all been there at some point, but I...
Read moreUX teams and software vendors in healthcare settings – a workshop
By Philip Watson
06.01.2021
Last month we at Akendi got the opportunity to speak to UX colleagues working in life science settings. At the 2021 UXLS conference, organised by...
Read moreOn Compassion and Conway’s Law
By Philip Watson
03.17.2021
Have you ever sat in a team meeting of a large website restructuring project and wondered “What are we all doing here?” If so, consider the...
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