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General UX

Curious facts and insights about user and customer experience from the team at Akendi. From UX principles to thought-leadership around creating intentional experiences, our collection of General UX blogs covers everything from recent events to musings and seasoned advice.

Meet Akendi: A Trailblazing Agency Training Practitioners of Today

By Roberta Schultz

Akendi's President Tedde van Gelderen talked with Danielle Heifa from Strive, UXR Conference, to share how his team is training product people using real world projects. In...

Akendi's President Tedde van Gelderen talked with Danielle Heifa from Strive, UXR Conference, to share how his team is training product people using real world projects. In 2007, Tedde van Gelderen opened Akendi — a research...

How My Internship Helped Me Transition Into a Junior Role

By Anna Ballares

01.29.2019

Looking back in retrospect, I decided to contemplate what I accomplished last year that led me to where I am today. I’ve recently had the...

Career

I Don’t Want Your #&%$!@* App

By Dan Iaboni

01.15.2019

Claiming to be the front page of the internet, Reddit is one of the most visited websites in the world. In the past three months, there has been...

General UX

Top 10 UX Blogs of 2018

By Roberta Schultz

01.03.2019

In 2018 we saw a lot happening in the world of UX. From a missile crisis caused by poor design to failing ride-sharing mobile apps, the Akendi...

General UX

Up in Smoke

By Dan Iaboni

12.18.2018

On October 17th, 2018, cannabis was legalized in Canada, but how it is distributed varies across the country. In Ontario the only legal way to...

Brand Experience

How to Fail Better than Uber

By Michelle Brown

11.08.2018

Let’s talk about failure. I feel that word has reached a glorified state recently that it never deserved. Google the word “failure” and you’ll...

General UX

The Art of Experience Thinking

By Jessica Murray

11.01.2018

Art can have the same transformative power as any great technological advancement. Experience design isn’t only for products and technology...

General UX

Empower Your Users by Avoiding Language Ambiguity in Your Designs

By Hamilton Hernandez

08.30.2018

Many of us have experienced ambiguity in words when we hear something like “let me put you on hold for a few minutes”, “He will be back in a few...

General UX

How to Visualize Experience Maps in 7 Steps

By Amanda Billark

08.14.2018

The research is finished but now what? How do you effectively communicate the data? You could give a presentation, write a lengthy report, make a...

Experience Mapping

Experience Thinking: A New Book About Creating Connected Experiences

By Tedde van Gelderen

08.04.2018

In 2017 I finished writing a book on what organizations need to know to create truly connected experiences. The customer, user, citizen, client...

Experience Thinking

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.