General UX
Curious facts and insights about user and customer experience from the team at Akendi. From UX principles to thought-leadership around creating intentional experiences, our collection of General UX blogs covers everything from recent events to musings and seasoned advice.
You can only Design ½ of what goes into an Experience
By Scott Plewes
02.20.2023
Understandably, we talk about being user experience designers. However, in the end, we don’t design an experience. That’s something the user has...
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If You can Scope your UX Design Exactly you Probably are Doing it Wrong
By Scott Plewes
02.15.2023
Organizations relying on UX Checklists run into trouble. On the surface they are doing a lot of things right; getting feedback from users, hiring...
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Invite Everyone to the Party: Integrating more Disciplines
By Scott Plewes
01.26.2023
UX design and its techniques (think Journey Mapping, for example) is only one way to look at a system involving people. It is just as important...
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Bringing Data to Life: Personas
By Scott Plewes
01.11.2023
Personas are models. They are not real people. They are aggregations of data interpreted to help you make design decisions that will improve...
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Invite Math into Your UX Approach
By Scott Plewes
12.13.2022
Quant UX is a real thing. Math simply does things that qualitative UX does not. And it is, and never should be, about choosing one over the...
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Experiences are everywhere: UX Goes Beyond Human-Digital Interactions
By Scott Plewes
11.28.2022
Interactions - and hence experiences - occur between people and other people, institutions, physical items, and more. All these interactions can...
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Future Shock: your UX Strategy
By Scott Plewes
11.21.2022
A User Experience strategy is like any strategy. It is about going from your current state to a better future state. The difference is, a UX...
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Persuading your Audience to Engage
By Liz Huh
11.18.2022
When you come across a well-designed website or application, can you identify the reasons why it spoke to you? Did the design successfully...
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Say what? UX Research and Testing
By Scott Plewes
11.14.2022
UX research and testing are different things. Research is about understanding people and their experiences in context. Testing is about having a...
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Improve Post-Pandemic UX Workspace Design with Experience Thinking
By Jessika Tremblay
11.03.2022
Q: What does your office design say about your company culture in 2022? A: The foundation of Experience Thinking is understanding human...
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How to go from Psychology to UX Research
By Lotte van Gelderen
10.29.2022
Where did the mindset that UX research is a profession suitable more for tech heads, or computer whizzes, come from? Was it merely the image that...
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Designing for Most People, Most of the Time
By Tedde van Gelderen
09.25.2022
This post is somewhat different from my other posts. It’s a conversation I’ve had with design teams quite a few times over the years, this last...
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Using the principles of experience thinking to reduce ‘no-shows’ in healthcare
By Leo Poll
05.27.2022
It is a shocking statistic and a pure waste of precious (and stretched) resources: more than 15 million general practice appointments are missed...
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How to write a UX ITT/RFP/RFQ?
By Leo Poll
05.13.2022
As an agency, we see a lot of requests for proposals (ITTs, RFQ, ...). The quality of these RFPs differs greatly and seems to be directly linked...
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