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General UX

Curious facts and insights about user and customer experience from the team at Akendi. From UX principles to thought-leadership around creating intentional experiences, our collection of General UX blogs covers everything from recent events to musings and seasoned advice.

Empower Your Users by Avoiding Language Ambiguity in Your Designs

By Hamilton Hernandez

Many of us have experienced ambiguity in words when we hear something like “let me put you on hold for a few minutes”, “He will be back in a few minutes”, or when we read “this download...

Many of us have experienced ambiguity in words when we hear something like “let me put you on hold for a few minutes”, “He will be back in a few minutes”, or when we read “this download will take a few minutes”. But how many minutes is...

How to Visualize Experience Maps in 7 Steps

By Amanda Billark

08.14.2018

The research is finished but now what? How do you effectively communicate the data? You could give a presentation, write a lengthy report, make a...

Experience Mapping

Experience Thinking: A New Book About Creating Connected Experiences

By Tedde van Gelderen

08.04.2018

In 2017 I finished writing a book on what organizations need to know to create truly connected experiences. The customer, user, citizen, client...

General UX

5 Blogs for UX Inspiration

By Foong Ling Chen

08.02.2018

Let’s be honest, it takes a lot time and effort to keep up to date with industry news. Content creators like Fast Company, Dezeen, Core 77...

General UX

Critical Non-Essentials, Marginal Gains & Service Design

By Geoff McCormick

07.11.2018

With the current FIFA World Cup taking place, it seems obligatory to discuss sports — and how we, like our heroes, use their training and...

General UX

Using Fitts’s Law When Designing

By Michelle Brown

06.27.2018

Humans are notoriously unpredictable. Unlike gravity, electricity, or friction, they just don’t seem to work the same way each time. And this is...

General UX

Deception by Design

By Dan Iaboni

06.19.2018

Outside the walls of academia there are no ethics committees, and so a designer can, either knowingly or unknowingly, create deceptive...

General UX

The Ethics of Design: 5 Ways to Ensure You “Do No Harm”

By Athena Herrmann

06.14.2018

My colleague recently wrote a blog about a new restaurant in Vancouver that is positioning itself after Pablo Escobar, the notorious Colombian...

General UX

The Ultimate Akendi UX Course Guide

By Michelle Brown

06.05.2018

Have a particular goal and want to know what UX training courses will help the most? While we would recommend taking every course we offer, we...

Experience Thinking

What Makes the Akendi Team Tick?

By Siobhan Kennedy

05.29.2018

Today, we’re celebrating our talented team of researchers and designers by providing a glimpse into how they got started, and what fuels and...

General UX

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Akendi is an Experience Thinking™ innovation firm in digital user experiences. We are Service Design & User Experience specialists consulting for companies and organizations. Located in Toronto and Ottawa, Canada as well as London and Cambridge, UK.