General UX
Curious facts and insights about user and customer experience from the team at Akendi. From UX principles to thought-leadership around creating intentional experiences, our collection of General UX blogs covers everything from recent events to musings and seasoned advice.
Need You Look at a Product Design to Evaluate It?
By Scott Plewes
11.23.2023
Understandably, anyone from a technical architect to the CEO might want to look at a product or "play with it" to evaluate it. However, it...
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Research Will Sometimes Tell You It’s a Just a Bad Idea
By Scott Plewes
09.21.2023
Organizations often research to fill in key data around what they feel is sure to be a winning idea. Usually, that's what happens. However...
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Journeys and Personas Aren’t Forever
By Scott Plewes
09.08.2023
Good journeys and personas are research data-based. And that data changes because people and systems change. Context changes. New roles emerge in...
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Akendi US: Starting the NYC office
By Dan Iaboni
09.04.2023
This year, we opened Akendi’s latest office in New York City. Here is an interview with Dan Iaboni, Akendi’s Chief Experience Officer, who shares...
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Fail Fast Better in UX
By Scott Plewes
08.25.2023
The Fail Fast approach in UX design can work, but only if you learn. Failing by itself is no guarantee of that. By definition, it's just the...
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Think Twice Before Reaching for that UX Template
By Scott Plewes
08.02.2023
UX templates can be super useful. They are time savers and can give people insights into what they are templating (a persona, journey...
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And the Survey Said…
By Scott Plewes
06.23.2023
Surveys can be an excellent UX research tool to understand your customers and users. Like any research technique, they can be a huge help, or...
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Digital Transformation is Never Only Digital
By Scott Plewes
06.05.2023
Digital products have support, work with other products or services, and generally fit into some larger ecosystem of usage. When you figure...
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An Interview with ChatGPT on the Future of AI in UX
By Jonathan Pusic
05.29.2023
When ChatGPT was introduced to the public it took just 5 days to amass over a million users, making it the fastest-growing consumer application...
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You can only Design ½ of what goes into an Experience
By Scott Plewes
02.20.2023
Understandably, we talk about being user experience designers. However, in the end, we don’t design an experience. That’s something the user has...
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If You can Scope your UX Design Exactly you Probably are Doing it Wrong
By Scott Plewes
02.15.2023
Organizations relying on UX Checklists run into trouble. On the surface they are doing a lot of things right; getting feedback from users, hiring...
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Invite Everyone to the Party: Integrating more Disciplines
By Scott Plewes
01.26.2023
UX design and its techniques (think Journey Mapping, for example) is only one way to look at a system involving people. It is just as important...
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Bringing Data to Life: Personas
By Scott Plewes
01.11.2023
Personas are models. They are not real people. They are aggregations of data interpreted to help you make design decisions that will improve...
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Invite Math into Your UX Design Approach
By Scott Plewes
12.13.2022
Quant UX is a real thing. Math simply does things that qualitative UX does not. And it is, and never should be, about choosing one over the...
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