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Designing for Most People, Most of the Time

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By Tedde van Gelderen

This post is somewhat different than my other posts. It’s a conversation I’ve had with design teams quite a few times over the years, this last week once again, and I thought I need to...

This post is somewhat different than my other posts. It’s a conversation I’ve had with design teams quite a few times over the years, this last week once again, and I thought I need to write this all down, and see if it helps other...

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.

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Akendi is an Experience Thinking™ innovation firm in digital user experiences. We are Service Design & User Experience specialists consulting for companies and organizations. Located in Toronto and Ottawa, Canada as well as London and Cambridge, UK.