Experience Thinking Maturity: 5 strategies to de-risk the experience

By Tedde van Gelderen

Predicting how many teams figure out their product requirements has been following a distinct pattern over the years for me. Many times when I find myself in a sales situation, the...

Predicting how many teams figure out their product requirements has been following a distinct pattern over the years for me. Many times when I find myself in a sales situation, the conversation arrives at how the organization’s team has...

Back to basics: Why iteration is a critical piece of the User Centred Design Process

By Fatima Kanji

05.03.2015

At Akendi, we firmly believe in the importance of engaging the user throughout the design process. The earlier, the better—better insight, better requirements, better design and less time, effort and money spent fixing things that could...

The Importance of Experience Thinking

By Tedde van Gelderen

08.05.2014

As an advocate of Experience Thinking, a framework that among other elements introduces the human as a stakeholder throughout the development of a product or service, I am often engaged in conversation around what is exactly Experience...

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Akendi is an Experience Thinking™ innovation firm in digital user experiences. We are Service Design & User Experience specialists consulting for companies and organizations. Located in Toronto and Ottawa, Canada as well as London and Cambridge, UK.