Is Romeo’s love for Juliet a 7 on the Likert scale?
By Scott Plewes
09.14.2023
There's a reason Romeo compared his love for Juliet to the light from the Sun instead of using a quantitative measurement. Math isn't the best...
Read moreExperience Thinking
By Scott Plewes
09.14.2023
There's a reason Romeo compared his love for Juliet to the light from the Sun instead of using a quantitative measurement. Math isn't the best...
Read moreBy Scott Plewes
08.29.2023
We've heard many clients feel understandably frustrated that if the users could simply WAIT (often after entering a lot of data), they'd see the...
Read moreBy Scott Plewes
08.25.2023
The Fail Fast approach in UX design can work, but only if you learn. Failing by itself is no guarantee of that. By definition, it's just the...
Read moreBy Dan Iaboni
08.17.2023
User research plays a crucial role in the experience design process, providing valuable insights into users' needs, preferences, and...
Read moreBy Scott Plewes
08.15.2023
Artificial Intelligence (AI) can walk a strange line between people and technology. On the one hand, it is "just computing." On the other...
Read moreBy Scott Plewes
07.28.2023
On the one end, it's often critical to get the label on a specific button "right" when designing a software application because it can...
Read moreBy Scott Plewes
07.03.2023
In general, end users are terrible at UX design. For the same reason most of the world is bad at reading hieroglyphics. They are not trained in...
Read moreBy Scott Plewes
06.23.2023
Surveys can be an excellent UX research tool to understand your customers and users. Like any research technique, they can be a huge help, or...
Read moreBy Scott Plewes
02.20.2023
Understandably, we talk about being user experience designers. However, in the end, we don’t design an experience. That’s something the user has...
Read moreBy Scott Plewes
02.15.2023
Organizations relying on UX Checklists run into trouble. On the surface they are doing a lot of things right; getting feedback from users, hiring...
Read moreBy Scott Plewes
02.13.2023
One of the hardest things about service design is creating continuity in the user experience. That continuity, in part, comes from organizations...
Read moreBy Scott Plewes
01.26.2023
UX design and its techniques (think Journey Mapping, for example) is only one way to look at a system involving people. It is just as important...
Read moreBy Scott Plewes
01.20.2023
Lean UX, Agile UX, Design Thinking, Service Design, JTBD, whatever your favourite design process, remember it's just a process. It's not a...
Read moreBy Scott Plewes
01.11.2023
Personas are models. They are not real people. They are aggregations of data interpreted to help you make design decisions that will improve...
Read moreBy Scott Plewes
11.21.2022
A User Experience strategy is like any strategy. It is about going from your current state to a better future state. The difference is, a UX...
Read moreAbout Akendi
Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.