You can only Design ½ of what goes into an Experience
By Scott Plewes
02.20.2023
Understandably, we talk about being user experience designers. However, in the end, we don’t design an experience. That’s something the user has...
Read moreExperience Thinking
By Scott Plewes
02.20.2023
Understandably, we talk about being user experience designers. However, in the end, we don’t design an experience. That’s something the user has...
Read moreBy Scott Plewes
02.15.2023
Organizations relying on UX Checklists run into trouble. On the surface they are doing a lot of things right; getting feedback from users, hiring...
Read moreBy Scott Plewes
02.13.2023
One of the hardest things about service design is creating continuity in the user experience. That continuity, in part, comes from organizations...
Read moreBy Scott Plewes
01.26.2023
UX design and its techniques (think Journey Mapping, for example) is only one way to look at a system involving people. It is just as important...
Read moreBy Scott Plewes
01.20.2023
Lean UX, Agile UX, Design Thinking, Service Design, JTBD, whatever your favourite design process, remember it's just a process. It's not a...
Read moreBy Scott Plewes
01.11.2023
Personas are models. They are not real people. They are aggregations of data interpreted to help you make design decisions that will improve...
Read moreBy Scott Plewes
11.21.2022
A User Experience strategy is like any strategy. It is about going from your current state to a better future state. The difference is, a UX...
Read moreBy Liz Huh
11.18.2022
When you come across a well-designed website or application, can you identify the reasons why it spoke to you? Did the design successfully...
Read moreBy Jessika Tremblay
11.03.2022
Q: What does your office design say about your company culture in 2022? A: The foundation of Experience Thinking is understanding human...
Read moreBy Tedde van Gelderen
09.25.2022
This post is somewhat different from my other posts. It’s a conversation I’ve had with design teams quite a few times over the years, this last...
Read moreBy Dan Iaboni
11.02.2021
In a recent tweet (see below), Jeff Verkoeyen, a software designer at Google, announced that his team will no longer support the iOS’s Material...
Read moreBy Scott Plewes
02.25.2021
In order to redesign a product or service, you need to understand the system context in which it is being used and the opportunities for changing...
Read moreBy Siobhan Kennedy
02.10.2021
To kick off our training in 2021, we’re sharing an interview with Tedde van Gelderen, President and Founder of Akendi and Experience Thinkers...
Read moreBy Michelle Brown
07.09.2019
Some insurance companies are trying to rewrite the insurance experience, but how well do they deliver on their promises? In part one we...
Read moreBy Michelle Brown
03.14.2019
The insurance experience. It’s not something that gets people excited. Not much has changed in the last several years and many customers view the...
Read moreAbout Akendi
Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.