A Revolutionary Insurance Experience? – Part 1

By Michelle Brown

The insurance experience. It’s not something that gets people excited. Not much has changed in the last several years and many customers view the entire thing as in the same category as...

The insurance experience. It’s not something that gets people excited. Not much has changed in the last several years and many customers view the entire thing as in the same category as taxes: a mandatory chore. However, there have been...

Experience Thinking: A New Book About Creating Connected Experiences

By Tedde van Gelderen

08.04.2018

In 2017 I finished writing a book on what organizations need to know to create truly connected experiences. The customer, user, citizen, client...

Experience Thinking

The Ultimate Akendi UX Course Guide

By Michelle Brown

06.05.2018

Have a particular goal and want to know what UX training courses will help the most? While we would recommend taking every course we offer, we...

Experience Thinking

Experience Thinking Maturity: 5 Strategies to De-risk the Experience

By Tedde van Gelderen

12.15.2015

Predicting how many teams figure out their product requirements has been following a distinct pattern over the years for me. Many times when I...

Experience Thinking

Blog Categories

General UX Research Testing Strategy Innovation Information Design Interaction Design Visual Design Brand Experience Experience Mapping Service Design

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.