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Experience Thinking

Using Ecosystem Diagrams For Insight and Understanding in Experience Design

By Scott Plewes

In order to redesign a product or service you need to understand the system context in which it is being used and the opportunities for changing the nature of people’s interactions with...

In order to redesign a product or service you need to understand the system context in which it is being used and the opportunities for changing the nature of people’s interactions with a product or service. For this reason UX...

A New UX Training Community: Experience Thinkers

By Siobhan Kennedy

02.10.2021

To kick off our training in 2021, we’re sharing an interview with Tedde van Gelderen, President and Founder of Akendi and Experience Thinkers...

Experience Thinking

A Revolutionary Insurance Experience: How do Lemonade and Sonnet Stack Up? – Part Two

By Michelle Brown

07.09.2019

Some insurance companies are trying to rewrite the insurance experience, but how well do they deliver on their promises? In part one we...

Brand Experience

A Revolutionary Insurance Experience? – Part One

By Michelle Brown

03.14.2019

The insurance experience. It’s not something that gets people excited. Not much has changed in the last several years and many customers view the...

Brand Experience

Experience Thinking: A New Book About Creating Connected Experiences

By Tedde van Gelderen

08.04.2018

In 2017 I finished writing a book on what organizations need to know to create truly connected experiences. The customer, user, citizen, client...

Experience Thinking

The UX Training Course Guide

By Michelle Brown

06.05.2018

Have a particular goal and want to know what UX training courses will help the most? While we would recommend taking every course we offer through...

Experience Thinking

Experience Thinking Maturity: 5 Strategies to De-risk the Experience

By Tedde van Gelderen

12.15.2015

Predicting how many teams figure out their product requirements has been following a distinct pattern over the years for me. Many times when I...

Experience Thinking

The Importance of Experience Thinking

By Tedde van Gelderen

05.08.2014

As an advocate of Experience Thinking, a framework that among other elements introduces the human as a stakeholder throughout the development of...

Experience Thinking

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.