Category Archives: Experience Mapping

Not Choosing Sides: Customer Experiences vs. User Experiences

Not Choosing Sides: Customer Experiences vs. User Experiences

Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to understand the human. It’s usually the different types of humans we’re interested in.  Because once we understand who they are, we can list and prioritise these groups ofRead more

The UX of Branding – How a user focused approach can benefit your brand (PART 1)

The UX of Branding – How a user focused approach can benefit your brand (PART 1)

Brand design and UX are often seen as distinct processes. In many companies, product teams handle a product’s user experience while the marketing people look after the brand. At Akendi, our approach is different. Since we focus on building experiences for customers and users, we understand the important role a brand can play in creatingRead more

How to navigate a design project when the branding is outdated

How to navigate a design project when the branding is outdated

You have a great client, you’ve signed on to work together on an inspiring project, but it turns out they have an outdated or unrealized brand. It’s a challenge we’re often faced with and although the client is usually the first to share that they are in need of a brand refresh, they aren’t alwaysRead more

SC: Blacklist Review (Where Intentional Design Goes Wrong)

SC: Blacklist Review (Where Intentional Design Goes Wrong)

Efficiency versus Experience A few weeks ago after a relaxing weekend of playing video games, I couldn’t sleep and found myself staring angrily at the ceiling. Beside me, my wife awoke and asked, “What’s wrong honey? What are you huffing about?”  “I just don’t understand why they put that menu there!” I bitterly responded, thenRead more

Why Your Experience Is Your Reality (And How To Make The Perfect Cup Of Coffee)

Why Your Experience Is Your Reality (And How To Make The Perfect Cup Of Coffee)

I love coffee, it fuels my day, it fuels the company, and I couldn’t do business without it. Fortunately, I am not alone. Even the Brits have fallen for the allure of good coffee, and coffee shops such as Nero, Costa, Starbucks can be found on every corner of self respecting city centres. Sometimes, youRead more

Why organizations can learn about team performance from neuropsychology

Why organizations can learn about team performance from neuropsychology

The field of UX is intimately concerned with how people think, feel and act, and how to leverage those behaviours to create a better user experience. It should be no surprise that the bedrock of UX practices is science and neuropsychology. Hemispheric Specialization Defined I am fascinated with “hemispheric specialization”. It is a fancy name forRead more

Why Experience Mapping is Critical, And Where To Start

Why Experience Mapping is Critical, And Where To Start

Key decisions in the experience mapping process. I’m no cartophile, but I love maps. Part of my graduate studies was spent exploring the history of maps, how they are created and how they are used. That’s why it’s exciting to see a recent spike in interest around creating experience maps. There is one problem: WhatRead more

Journey Mapping My Commute to Work

Journey Mapping My Commute to Work

An Authentically Torontonian Example of Journey Mapping Last week, I participated in ‘Experience Mapping’, a course offered as part of Akendi’s UX Training and Certification program. The course covered the theory, principles and research methodologies behind experience mapping – an innovation technique used to gain better understanding of a user’s overall experience and identify areasRead more

Solving the Right Problem: The Importance of Task Analysis

Solving the Right Problem: The Importance of Task Analysis

I had the pleasure of attending this years’ ACM CHI conference on Human Factors. I tore myself away from the excitement at the Akendi booth (yes, we were there if you missed us!) to attend a workshop lead by Don Norman, UX thought leader, design critic and author or The Design of Everyday Things. OneRead more

User Experience is a Team Sport

User Experience is a Team Sport

At Akendi we offer training courses that lead to certifications in UX research and UX design.  Of the hundreds of people that have taken our courses, I have personally encountered a significant number who are the only UX resource in their company or their department.  They come to use to learn new domains (like mobileRead more