Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to understand the human. It’s usually the different types of humans we’re interested in. Because once we understand who they are, we can list and prioritise these groups ofRead more
Brand design and UX are often seen as distinct processes. In many companies, product teams handle a product’s user experience while the marketing people look after the brand. At Akendi, our approach is different. Since we focus on building experiences for customers and users, we understand the important role a brand can play in creatingRead more
You have a great client, you’ve signed on to work together on an inspiring project, but it turns out they have an outdated or unrealized brand. It’s a challenge we’re often faced with and although the client is usually the first to share that they are in need of a brand refresh, they aren’t alwaysRead more
Efficiency versus Experience A few weeks ago after a relaxing weekend of playing video games, I couldn’t sleep and found myself staring angrily at the ceiling. Beside me, my wife awoke and asked, “What’s wrong honey? What are you huffing about?” “I just don’t understand why they put that menu there!” I bitterly responded, thenRead more
I love coffee, it fuels my day, it fuels the company, and I couldn’t do business without it. Fortunately, I am not alone. Even the Brits have fallen for the allure of good coffee, and coffee shops such as Nero, Costa, Starbucks can be found on every corner of self respecting city centres. Sometimes, youRead more
The field of UX is intimately concerned with how people think, feel and act, and how to leverage those behaviours to create a better user experience. It should be no surprise that the bedrock of UX practices is science and neuropsychology. Hemispheric Specialization Defined I am fascinated with “hemispheric specialization”. It is a fancy name forRead more
Key decisions in the experience mapping process. I’m no cartophile, but I love maps. Part of my graduate studies was spent exploring the history of maps, how they are created and how they are used. That’s why it’s exciting to see a recent spike in interest around creating experience maps. There is one problem: WhatRead more
An Authentically Torontonian Example of Journey Mapping Last week, I participated in ‘Experience Mapping’, a course offered as part of Akendi’s UX Training and Certification program. The course covered the theory, principles and research methodologies behind experience mapping – an innovation technique used to gain better understanding of a user’s overall experience and identify areasRead more
I had the pleasure of attending this years’ ACM CHI conference on Human Factors. I tore myself away from the excitement at the Akendi booth (yes, we were there if you missed us!) to attend a workshop lead by Don Norman, UX thought leader, design critic and author or The Design of Everyday Things. OneRead more
At Akendi we offer training courses that lead to certifications in UX research and UX design. Of the hundreds of people that have taken our courses, I have personally encountered a significant number who are the only UX resource in their company or their department. They come to use to learn new domains (like mobileRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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