Understanding your customers’ and users’ journeys is the first step to making the improvements they are asking for. Our collection of Experience Mapping blogs explores the basics of what these maps are, the value they offer and what you should consider when making one.
By Dan Iaboni
I’m no cartophile, but I love maps. Part of my graduate studies was spent exploring the history of maps, how they are created and how they are...Read more
By Janet Bewell
Who doesn’t love a good reward card? Discounts or money back on products, which I am going to buy regardless, seem good to me. Sure, I know it is...Read more
By Monica Zaczynski
I had the pleasure of attending this years’ ACM CHI conference on Human Factors. I tore myself away from the excitement at the Akendi booth (yes...Read more