Category Archives: Branding

Made in Greece

Made in Greece

In September I visited my home town of Thessaloniki, Greece, after being away for almost three years. Although I wanted to start writing this article as soon as I got back, I decided to wait a bit so that I’m a little less biased and emotionally charged as possible. For the most part it wasRead more

What Does Your Brand Colour Mean?

What Does Your Brand Colour Mean?

The colour of a brand says a lot about who a company is. In this post we’ll explore the psychology of colour and how brands use this to create a deep connection with their customers. In design school, you learn about basic visual principals line, shape, texture, form, value, space and colour. In my firstRead more

The UX of Branding – How a user focused approach can benefit your brand (PART 2)

The UX of Branding – How a user focused approach can benefit your brand (PART 2)

In my last blog post I discussed the importance of your brand and the value that Brand Experience thinking can bring to your redesign project. This time, I’ll explain how to do it.  For a branding project to be successful, you need to understand your organization, develop a sound brand strategy, and then execute thatRead more

How to navigate a design project when the branding is outdated

How to navigate a design project when the branding is outdated

You have a great client, you’ve signed on to work together on an inspiring project, but it turns out they have an outdated or unrealized brand. It’s a challenge we’re often faced with and although the client is usually the first to share that they are in need of a brand refresh, they aren’t alwaysRead more

Pokémon Go: Fun but Not Augmented Reality

Pokémon Go: Fun but Not Augmented Reality

If you have read any of the news in the last couple days or are a millennial, then you’ve probably heard by now about the release of the Pokémon Go game for Android and iOS.  In the short period of time that it has been released people have been robbed http://bit.ly/29APj3k, found dead bodies http://bit.ly/29stDJ7Read more

How do you know when it’s time to rebrand?

How do you know when it’s time to rebrand?

On February 2nd, popular ride sharing app Uber surprised everyone by unveiling their new brand. For a company who’s well known for controversy, the unveiling of their rebrand was no different, causing waves throughout the design and tech communities. I myself was surprised when I looked at my phone to notice an unfamiliar white andRead more