In September I visited my home town of Thessaloniki, Greece, after being away for almost three years. Although I wanted to start writing this article as soon as I got back, I decided to wait a bit so that I’m a little less biased and emotionally charged as possible. For the most part it wasRead more
The colour of a brand says a lot about who a company is. In this post we’ll explore the psychology of colour and how brands use this to create a deep connection with their customers. In design school, you learn about basic visual principals line, shape, texture, form, value, space and colour. In my firstRead more
In my last blog post I discussed the importance of your brand and the value that Brand Experience thinking can bring to your redesign project. This time, I’ll explain how to do it. For a branding project to be successful, you need to understand your organization, develop a sound brand strategy, and then execute thatRead more
You have a great client, you’ve signed on to work together on an inspiring project, but it turns out they have an outdated or unrealized brand. It’s a challenge we’re often faced with and although the client is usually the first to share that they are in need of a brand refresh, they aren’t alwaysRead more
If you have read any of the news in the last couple days or are a millennial, then you’ve probably heard by now about the release of the Pokémon Go game for Android and iOS. In the short period of time that it has been released people have been robbed http://bit.ly/29APj3k, found dead bodies http://bit.ly/29stDJ7Read more
On February 2nd, popular ride sharing app Uber surprised everyone by unveiling their new brand. For a company who’s well known for controversy, the unveiling of their rebrand was no different, causing waves throughout the design and tech communities. I myself was surprised when I looked at my phone to notice an unfamiliar white andRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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