Creating an emotional connection with target audiences is the ultimate goal of every brand. Our collection of Brand Experience blogs explores creating distinct and memorable brands through strategic thinking and visual design as well as information on how branding influences product design.
By Michelle Brown
07.09.2019
Some insurance companies are trying to rewrite the insurance experience, but how well do they deliver on their promises? In part one we...
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By Michelle Brown
03.14.2019
The insurance experience. It’s not something that gets people excited. Not much has changed in the last several years and many customers view the...
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By Jessica Murray
02.19.2019
With more and more small businesses and independent e-commerce vendors popping up there is a greater need for design, but not everyone can afford...
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By Dan Iaboni
12.18.2018
On October 17th, 2018, cannabis was legalized in Canada, but how it is distributed varies across the country. In Ontario the only legal way to...
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By Hamilton Hernandez
05.04.2018
Would you be Escobar's customer? I’m not talking about Pablo Escobar, the drug lord who trafficked drugs within and outside of Colombia between...
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By Jessica Murray
11.29.2016
The colour of a brand says a lot about who a company is. In this post, we'll explore the psychology of colour and how brands use it to create a...
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By Athena Herrmann
10.13.2016
For a branding project to be successful, you need to understand your organization, develop a sound brand strategy, and then execute that strategy...
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By Athena Herrmann
10.07.2016
Brand design and UX are often seen as distinct processes. In many companies, product teams handle a product’s user experience while the marketing...
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By Siobhan Kennedy
09.06.2016
You have a great client, you’ve signed on to work together on an inspiring project, but it turns out they have an outdated or unrealized brand...
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By Athena Herrmann
06.23.2016
Is It Possible to Create a Personality for your Product Interface? While in North Vancouver visiting a client, I noticed something that’s sole...
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By Amanda Billark
02.16.2016
On February 2nd, popular ride sharing app Uber surprised everyone by unveiling their new brand. For a company who’s well known for controversy...
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By Fatima Kanji
11.12.2015
Making technology more usable is generally thought to add to its persuasive capability, but are there times when usability goals conflict with...
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By Siobhan Kennedy
09.24.2015
With Google unleashing its redesigned logo this month, we thought we’d gather up some feedback from around the office. Here are some of our...
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By Dominira Saul
09.10.2015
In a couple of weeks Akendi, along with our partners, will be hosting IoT613, in Ottawa. IoT613 will be a gathering of those interested in...
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By Siobhan Kennedy
01.30.2015
For years I’ve been taking advantage of doing my personal banking online in the comfort of my own home. It was a transition that was easy to make...
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