Your Customers Are Not Your Users
By Scott Plewes
11.13.2023
When the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to...
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Brand Experience
Creating an emotional connection with target audiences is the ultimate goal of every brand. Our collection of Brand Experience blogs explores creating distinct and memorable brands through strategic thinking and visual design as well as information on how branding influences product design.
How Important is Visual Design to UX Compared to Other Aspects of UX?
By Scott Plewes
10.30.2023
And the wrong question to ask. Visual design is a necessity in UX. There is no universal answer to how important it is. For any product or...
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Show Me the Money… uh Value
By Scott Plewes
08.29.2023
We've heard many clients feel understandably frustrated that if the users could simply WAIT (often after entering a lot of data), they'd see the...
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What is Your AI’s EQ?
By Scott Plewes
08.15.2023
Artificial Intelligence (AI) can walk a strange line between people and technology. On the one hand, it is "just computing." On the other...
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A Revolutionary Insurance Experience: How do Lemonade and Sonnet Stack Up? – Part Two
By Michelle Brown
07.09.2019
Some insurance companies are trying to rewrite the insurance experience, but how well do they deliver on their promises? In part one we...
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A Revolutionary Insurance Experience? – Part One
By Michelle Brown
03.14.2019
The insurance experience. It’s not something that gets people excited. Not much has changed in the last several years and many customers view the...
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Can Artificial Intelligence (AI) Really Replace Human Designers?
By Jessica Murray
02.19.2019
With more and more small businesses and independent e-commerce vendors popping up there is a greater need for design, but not everyone can afford...
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Up in Smoke
By Dan Iaboni
12.18.2018
On October 17th, 2018, cannabis was legalized in Canada, but how it is distributed varies across the country. In Ontario the only legal way to...
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Brand Strategy: Is a Controversial Name a Good Approach?
By Hamilton Hernandez
05.04.2018
Would you be Escobar's customer? I’m not talking about Pablo Escobar, the drug lord who trafficked drugs within and outside of Colombia between...
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What Does Your Brand Colour Mean?
By Jessica Murray
11.29.2016
The colour of a brand says a lot about who a company is. In this post, we'll explore the psychology of colour and how brands use it to create a...
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The UX of Branding – How a user focused approach can benefit your brand (PART 2)
By Athena Herrmann
10.13.2016
For a branding project to be successful, you need to understand your organization, develop a sound brand strategy, and then execute that strategy...
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UX of Branding: How a User Focused Approach Can Benefit Your Brand
By Athena Herrmann
10.07.2016
Brand design and UX are often seen as distinct processes. In many companies, product teams handle a product’s user experience while the marketing...
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How to navigate a design project when the branding is outdated
By Siobhan Kennedy
09.06.2016
You have a great client, you’ve signed on to work together on an inspiring project, but it turns out they have an outdated or unrealized brand...
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The Importance Of Surprise & Delight In UX Design
By Athena Herrmann
06.23.2016
Is It Possible to Create a Personality for your Product Interface? While in North Vancouver visiting a client, I noticed something that’s sole...
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How do you know when it’s time to rebrand?
By Amanda Billark
02.16.2016
On February 2nd, popular ride sharing app Uber surprised everyone by unveiling their new brand. For a company who’s well known for controversy...
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