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Brand Experience

Creating an emotional connection with target audiences is the ultimate goal of every brand. Our collection of Brand Experience blogs explores creating distinct and memorable brands through strategic thinking and visual design as well as information on how branding influences product design.

What is Your AI’s EQ?

By Scott Plewes


Artificial Intelligence (AI) can walk a strange line between people and technology. On the one hand, it is "just computing." On the other...

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Up in Smoke

By Dan Iaboni


On October 17th, 2018, cannabis was legalized in Canada, but how it is distributed varies across the country. In Ontario the only legal way to...

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.