Your Customers Are Not Your Users
By Scott Plewes
11.13.2023
When the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to...
Read moreCreating an emotional connection with target audiences is the ultimate goal of every brand. Our collection of Brand Experience blogs explores creating distinct and memorable brands through strategic thinking and visual design as well as information on how branding influences product design.
By Scott Plewes
11.13.2023
When the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to...
Read moreBy Scott Plewes
10.30.2023
And the wrong question to ask. Visual design is a necessity in UX. There is no universal answer to how important it is. For any product or...
Read moreBy Scott Plewes
08.29.2023
We've heard many clients feel understandably frustrated that if the users could simply WAIT (often after entering a lot of data), they'd see the...
Read moreBy Scott Plewes
08.15.2023
Artificial Intelligence (AI) can walk a strange line between people and technology. On the one hand, it is "just computing." On the other...
Read moreBy Michelle Brown
07.09.2019
Some insurance companies are trying to rewrite the insurance experience, but how well do they deliver on their promises? In part one we...
Read moreBy Michelle Brown
03.14.2019
The insurance experience. It’s not something that gets people excited. Not much has changed in the last several years and many customers view the...
Read moreBy Jessica Murray
02.19.2019
With more and more small businesses and independent e-commerce vendors popping up there is a greater need for design, but not everyone can afford...
Read moreBy Dan Iaboni
12.18.2018
On October 17th, 2018, cannabis was legalized in Canada, but how it is distributed varies across the country. In Ontario the only legal way to...
Read moreBy Hamilton Hernandez
05.04.2018
Would you be Escobar's customer? I’m not talking about Pablo Escobar, the drug lord who trafficked drugs within and outside of Colombia between...
Read moreBy Jessica Murray
11.29.2016
The colour of a brand says a lot about who a company is. In this post, we'll explore the psychology of colour and how brands use it to create a...
Read moreBy Athena Herrmann
10.13.2016
For a branding project to be successful, you need to understand your organization, develop a sound brand strategy, and then execute that strategy...
Read moreBy Athena Herrmann
10.07.2016
Brand design and UX are often seen as distinct processes. In many companies, product teams handle a product’s user experience while the marketing...
Read moreBy Siobhan Kennedy
09.06.2016
You have a great client, you’ve signed on to work together on an inspiring project, but it turns out they have an outdated or unrealized brand...
Read moreBy Athena Herrmann
06.23.2016
Is It Possible to Create a Personality for your Product Interface? While in North Vancouver visiting a client, I noticed something that’s sole...
Read moreBy Amanda Billark
02.16.2016
On February 2nd, popular ride sharing app Uber surprised everyone by unveiling their new brand. For a company who’s well known for controversy...
Read moreAbout Akendi
Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.