Seneca Brandi

Seneca Brandi

Experience Architect

Seneca Brandi brings over 6 years of experience in the fields of user experience research, interaction design, and usability testing to his current role at Akendi.

With a Masters degree in Human Computer Interaction, he is an advocate for user research and data driven decision-making. His research experience includes both qualitative and quantitative methodologies ranging from ethnographical field research to controlled laboratory observations and testing.

Seneca’s experience with a diverse set of enterprise level companies has given him extensive exposure to both large and small projects for a variety of clients, including public sector and private sector organizations such as the Department of Fisheries and Oceans, CATSA, the Canadian Real Estate Association, Home Hardware, Algonquin College, the Royal Ontario Museum, Atlantic Lottery, and BlackBerry.

Author Archives: Seneca Brandi

Designing user interfaces for emerging technologies

Designing user interfaces for emerging technologies

I recently participated in an open design challenge from NASA to create an application for a wearable device. The challenge called specifically for the design of a smartwatch interface that would support astronauts while living and working on the International Space Station. As I cranked through countless design iterations, it made me realize just howRead more

Smart watches: a solution to a problem that wasn’t there?

Smart watches: a solution to a problem that wasn’t there?

Smart watches have become an increasingly popular item in consumer electronics over the past few years, exploding on to the scene back in 2012 when the original Pebble watch was posted on the crowd-funding site Kickstarter. Pebble creators started out with a modest fundraising target of $100,000, and within two hours of going live, theRead more

Smart Watch Design Heuristics

Smart Watch Design Heuristics

Interaction design can be a delicate balancing act between meeting the needs of the user and wrestling with the limitations of the technology you’re designing for.  This contrast is never more evident than when designing and developing for wearables. In the course of performing many heuristic evaluations on various devices and applications and running various UXRead more

Always Be Testing

Always Be Testing

I recently watched the movie Glengarry Glen Ross (I know, I’m about 20 years late) and although it’s an old movie, the famous message conveyed “Always Be Closing” still holds true. In the field of web design, there’s a similar mantra that we should all follow: Always Be Testing. Usability is defined as the effectiveness, efficiencyRead more

The Measurement of UX Success

The Measurement of UX Success

  “Everything should be 3-clicks away” The infamous statement that I hear far too often during a product or website redesign. It seems that click counts have become the customary metric associated with quantifying a good user experience (at least in the minds of the uninitiated), but why? The idea that users will get frustrated if theyRead more

A Primer on Gamification

A Primer on Gamification

With the holiday season upon us, and gift giving in the air, I couldn’t help but notice the recent bombardment of video game commercials on TV. It’s clear that the video game market is thriving and seeing these commercials led me to contemplate why we’re so drawn to the concept of gaming. Video games areRead more

Bias in the UX Lab

Bias in the UX Lab

Bias is an inclination. Most Biases – like preferring the smell of perfume instead of garbage, or assuming someone who’s shivering is cold – are helpful. But in the realm of UX Research, bias is like an evil villain lurking in the background, threatening to compromise research findings by any means possible. Bias in researchRead more

The Customer Experience of IKEA

The Customer Experience of IKEA

I’ve always admired IKEA as a business. Their marketing and branding is always appealing, and they manage to sell over 12,000 single-brand home furnishing products in one location without overwhelming the millions of customers that visit their stores each year. This is a true testament to a brilliant and meticulously planned Customer Experience. That beingRead more

Top Four Member Research Tactics

Top Four Member Research Tactics

Member research is an often-overlooked element in the development of an association, however, when used effectively it offers value far beyond simple feedback. Good member research can identify expectations and market needs, while providing insight into creating sustainable membership growth. It also demonstrates a commitment to providing continued value, and builds trust within the membership. Effective memberRead more

When Smart Becomes Genius: context aware computing

When Smart Becomes Genius: context aware computing

It seems like every day a new “smart” consumer product is released onto the market with the promise of revolutionary features and added convenience. From refrigerators… to door locks… to watches… and even light bulbs. But besides being a new and popular buzzword, what does “smart” actually mean? What makes these products so “smart”? InRead more