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Seneca Brandi

Seneca Brandi

Akendi Alumnus

Seneca Brandi brings over 6 years of experience in the fields of user experience research, interaction design, and usability testing to his current role at Akendi. With a Masters degree in Human Computer Interaction, he is an advocate for user research and data driven decision-making. His research experience includes both qualitative and quantitative methodologies ranging from ethnographical field research to controlled laboratory observations and testing. Seneca’s experience with a diverse set of enterprise level companies has given him extensive exposure to both large and small projects for a variety of clients, including public sector and private sector organizations such as the Department of Fisheries and Oceans, CATSA, the Canadian Real Estate Association, Home Hardware, Algonquin College, the Royal Ontario Museum, Atlantic Lottery, and BlackBerry.

Smart Watch Design Heuristics

By Seneca Brandi

21.07.2015

Interaction design can be a delicate balancing act between meeting the needs of the user and wrestling with the limitations of the technology you’re designing for.  This contrast is never more evident than when designing and developing...

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Always Be Testing

By Seneca Brandi

09.06.2015

I recently watched the movie Glengarry Glen Ross (I know, I’m about 20 years late) and although it’s an old movie, the famous message conveyed “Always Be Closing” still holds true. In the field of web design, there’s a similar mantra...

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The Measurement of UX Success

By Seneca Brandi

12.03.2015

  “Everything should be 3-clicks away” The infamous statement that I hear far too often during a product or website redesign. It seems that click counts have become the customary metric associated with quantifying a good user...

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A Primer on Gamification

By Seneca Brandi

25.12.2014

With the holiday season upon us, and gift giving in the air, I couldn’t help but notice the recent bombardment of video game commercials on TV. It’s clear that the video game market is thriving and seeing these commercials led me to...

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Bias in the UX Lab

By Seneca Brandi

11.09.2014

Bias is an inclination. Most Biases – like preferring the smell of perfume instead of garbage, or assuming someone who’s shivering is cold – are helpful. But in the realm of UX Research, bias is like an evil villain lurking in the...

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The Customer Experience of IKEA

By Seneca Brandi

29.05.2014

I’ve always admired IKEA as a business. Their marketing and branding is always appealing, and they manage to sell over 12,000 single-brand home furnishing products in one location without overwhelming the millions of customers that...

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Top Four Member Research Tactics

By Seneca Brandi

03.03.2014

Member research is an often-overlooked element in the development of an association, however, when used effectively it offers value far beyond simple feedback. Good member research can identify expectations and market needs, while...

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When Smart Becomes Genius: context aware computing

By Seneca Brandi

12.12.2013

It seems like every day a new “smart” consumer product is released onto the market with the promise of revolutionary features and added convenience. From refrigerators... to door locks... to watches... and even light bulbs. But besides...

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