Designing UX for emerging technologies
By Seneca Brandi
09.17.2015
I recently participated in an open design challenge from NASA to create an application for a wearable device. The challenge called specifically...
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Seneca Brandi
Akendi Alumnus
Smart watches: a solution to a problem that wasn’t there?
By Seneca Brandi
07.21.2015
Smart watches have become an increasingly popular item in consumer electronics over the past few years, exploding on to the scene back in 2012...
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Smart Watch Design Heuristics
By Seneca Brandi
07.21.2015
Interaction design can be a delicate balancing act between meeting the needs of the user and wrestling with the limitations of the technology...
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Always Be Testing
By Seneca Brandi
06.09.2015
Usability is defined as the effectiveness, efficiency and satisfaction with which specified users achieve specified goals in particular...
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The Measurement of UX Success
By Seneca Brandi
03.12.2015
“Everything should be 3-clicks away” The infamous statement that I hear far too often during a product or website redesign. It seems that click...
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A Primer on Gamification
By Seneca Brandi
12.25.2014
With the holiday season upon us, and gift giving in the air, I couldn’t help but notice the recent bombardment of video game commercials on TV...
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Bias in the UX Lab
By Seneca Brandi
09.11.2014
Bias is an inclination. Most Biases – like preferring the smell of perfume instead of garbage, or assuming someone who’s shivering is cold – are...
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Top Four Member Research Tactics
By Seneca Brandi
03.03.2014
Member research is an often-overlooked element in the growth of an association, however, when used effectively it offers value far beyond simple...
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When Smart Becomes Genius: context aware computing
By Seneca Brandi
12.12.2013
It seems like every day a new “smart” consumer product is released onto the market with the promise of revolutionary features and added...
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