A Quantum of Solace: UX Design Happens at Different Scales
On the one end, it's often critical to get the label on a specific button "right" when designing a software application because it can...
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Chief Strategy Officer
Over the past twenty-five years, Scott has worked in the areas of business strategy, product design and development in the high tech sector with a specialization in experience design. He has extensive cross-sector expertise and experience working with clients in complex regulated industries such as aviation, telecom, health, and finance. His primary area of focus over the last several years has been in product and service strategy and the integration of multi-disciplinary teams and methods.Scott has a master's degree in Theoretical Physics from Queen's University.

On the one end, it's often critical to get the label on a specific button "right" when designing a software application because it can...
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Categories matter in data analysis and information design. It is tempting to take whatever categories the system already provides (emails...
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You don't teach someone multivariate calculus before they learn to add. There's no point in using sophisticated UX tools and techniques in...
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In general, end users are terrible at UX design. For the same reason most of the world is bad at reading hieroglyphics. They are not trained in...
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Any model in math is better if it is stronger on one or more of these factors: reliability, extensibility, stability. UX research can get at what...
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Surveys can be an excellent UX research tool to understand your customers and users. Like any research technique, they can be a huge help, or...
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Digital products have support, work with other products or services, and generally fit into some larger ecosystem of usage. When you figure...
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Understandably, we talk about being user experience designers. However, in the end, we don't design an experience. That's something the user has...
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Organizations relying on UX Checklists run into trouble. On the surface they are doing a lot of things right; getting feedback from users, hiring...
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One of the hardest things about service design is creating continuity in the user experience. That continuity, in part, comes from organizations...
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UX design and its techniques (think Journey Mapping, for example) is only one way to look at a system involving people. It is just as important...
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Lean UX, Agile UX, Design Thinking, Service Design, JTBD, whatever your favourite design process, remember it's just a process. It's not a...
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Personas are models. They are not real people. They are aggregations of data interpreted to help you make design decisions that will improve...
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Quant UX is a real thing. Math simply does things that qualitative UX does not. And it is, and never should be, about choosing one over the...
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You'll never achieve a perfect design. There's no such thing. You can, however, get-achieve-reach a design that meets many user needs and...
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