A Quantum of Solace: UX Design Happens at Different Scales
On the one end, it's often critical to get the label on a specific button "right" when designing a software application because it can...
Read moreChief Strategy Officer
Over the past twenty-five years, Scott has worked in the areas of business strategy, product design and development in the high tech sector with a specialization in experience design. He has extensive cross-sector expertise and experience working with clients in complex regulated industries such as aviation, telecom, health, and finance. His primary area of focus over the last several years has been in product and service strategy and the integration of multi-disciplinary teams and methods.Scott has a master's degree in Theoretical Physics from Queen's University.
On the one end, it's often critical to get the label on a specific button "right" when designing a software application because it can...
Read moreCategories matter in data analysis and information design. It is tempting to take whatever categories the system already provides (emails...
Read moreYou don't teach someone multivariate calculus before they learn to add. There's no point in using sophisticated UX tools and techniques in...
Read moreIn general, end users are terrible at UX design. For the same reason most of the world is bad at reading hieroglyphics. They are not trained in...
Read moreAny model in math is better if it is stronger on one or more of these factors: reliability, extensibility, stability. UX research can get at what...
Read moreSurveys can be an excellent UX research tool to understand your customers and users. Like any research technique, they can be a huge help, or...
Read moreDigital products have support, work with other products or services, and generally fit into some larger ecosystem of usage. When you figure...
Read moreUnderstandably, we talk about being user experience designers. However, in the end, we don't design an experience. That's something the user has...
Read moreOrganizations relying on UX Checklists run into trouble. On the surface they are doing a lot of things right; getting feedback from users, hiring...
Read moreOne of the hardest things about service design is creating continuity in the user experience. That continuity, in part, comes from organizations...
Read moreUX design and its techniques (think Journey Mapping, for example) is only one way to look at a system involving people. It is just as important...
Read moreLean UX, Agile UX, Design Thinking, Service Design, JTBD, whatever your favourite design process, remember it's just a process. It's not a...
Read morePersonas are models. They are not real people. They are aggregations of data interpreted to help you make design decisions that will improve...
Read moreQuant UX is a real thing. Math simply does things that qualitative UX does not. And it is, and never should be, about choosing one over the...
Read moreYou'll never achieve a perfect design. There's no such thing. You can, however, get-achieve-reach a design that meets many user needs and...
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