12 Mistakes to Avoid When Journey Mapping
I came across this quote by Thomas Sowell (apparently, he’s a bit of a controversial figure, but I liked the quote):“When you want to help...
Read more
Chief Strategy Officer
Over the past twenty-five years, Scott has worked in the areas of business strategy, product design and development in the high tech sector with a specialization in experience design. He has extensive cross-sector expertise and experience working with clients in complex regulated industries such as aviation, telecom, health, and finance. His primary area of focus over the last several years has been in product and service strategy and the integration of multi-disciplinary teams and methods.Scott has a master's degree in Theoretical Physics from Queen's University.

I came across this quote by Thomas Sowell (apparently, he’s a bit of a controversial figure, but I liked the quote):“When you want to help...
Read more
With the growing popularity of machine learning and AI, it seems the number of mathematical techniques available to understand people's...
Read more
Understandably, anyone from a technical architect to the CEO might want to look at a product or "play with it" to evaluate it. However, it...
Read more
When the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to being...
Read more
The same "technical" words can mean different things across disciplines, or even within disciplines, or just between different people. This...
Read more
And the wrong question to ask. Visual design is a necessity in UX. There is no universal answer to how important it is. For any product or...
Read more
You tested your design, communicated it to the engineering team, and got sign-off. Yet, the released product UX differed from the intended and...
Read more
Any new product or service has some risk, no matter how well-researched and designed. The product owner and business has to live with that risk...
Read more
Organizations often research to fill in key data around what they feel is sure to be a winning idea. Usually, that's what happens. However...
Read more
There's a reason Romeo compared his love for Juliet to the light from the Sun instead of using a quantitative measurement. Math isn't the best...
Read more
Good journeys and personas are research data-based. And that data changes because people and systems change. Context changes. New roles emerge in...
Read more
We've heard many clients feel understandably frustrated that if the users could simply WAIT (often after entering a lot of data), they'd see the...
Read more
The Fail Fast approach in UX design can work, but only if you learn. Failing by itself is no guarantee of that. By definition, it's just the...
Read more
Artificial Intelligence (AI) can walk a strange line between people and technology. On the one hand, it is "just computing." On the other...
Read more
UX templates can be super useful. They are time savers and can give people insights into what they are templating (a persona, journey...
Read moreDon't miss an article! We'll notify you of each new post.