Seeing is not always believing
We have 5 senses (some people claim they have six) and you cannot trust any of them. Cognitive psychologists studying exteroception try to make...
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PhD – President Akendi UK
Since 1996, Leo has been helping organizations provide an intentional customer experience while matching technical innovations to market needs. He uses the Akendi blog to share his thoughts about the challenges of addressing business problems from an end-user perspective and finding solutions that work for real people.

We have 5 senses (some people claim they have six) and you cannot trust any of them. Cognitive psychologists studying exteroception try to make...
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Recently somebody remarked that he didn't understand what all the fuss around UX was all about. Surely this was not a professional discipline but...
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The smart phone is an octopus in a box. It is a calculator, web browser, instant messaging device, social hub, spirit level, star map, sat...
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"Are you 'lean'?" is what somebody asked me recently. The timing for this was pretty lousy so just after Christmas and I nearly replied with a...
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Tech is cool. And engineers just keep inventing cool tech, often without really considering what their inventions are really going to be used for...
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Our Year of the iBeacon event on the afternoon of 21 May saw a lot of 'great minds that do not think alike' come together in Cambridge, UK. It...
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In a previous blog I wrote about the importance of inventing less and discovering more. This insight driven approach (discovery) is based on the...
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I was intrigued by a story on breakfast radio on how one of the general practitioners practices in the United Kingdom have managed to...
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Does true product innovation require agility? Validating many concepts quickly and cheaply? Most companies will answer both questions with a big...
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Product Innovation never ceases to amaze me. I was given a nice box with a couple of artisan English ales over Christmas. The packaging, the shape...
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"Whatever happened to RFID?" somebody asked me recently. Interesting question, we had just used our Oyster cards to enter the London Underground...
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Would you call a smartphone smart, as in SMART smart? Probably not. Granted, it's a very capable device with high speed internet, a large screen...
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