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Dominira Saul

Dominira Saul

Chief Experience Architect

Dominira believes that behind every well-designed product or service there is a thorough understanding of the actual users and their needs. Dominira Saul, having presented many influential research and design outcomes to clients at all levels of the private and public sector, is very adept at putting his beliefs into practice. Dominira remains focused on ensuring clear transfer of design recommendations and most importantly, rationale to our clients. Dominira is committed to working closely with clients to ensure their success. He is a fluently bilingual communicator who has lectured at the university level, and delivered many training courses. Dom has an MSc. in User Interface Design from London Guildhall University, a BA in Psychology from Carleton University and over 12 years of usability research and interaction design experience in the UK and Canada.

Interactive experience: The new TV paradigm

By Dominira Saul

23.08.2016

For those of us that aren’t completely cynical about the Olympic movement, the Olympic games in Rio represented a celebration of the best athletes in the world.  I was particularly excited about these Olympics because I was honoured to...

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The future of automobile UX, bright or bleak?

By Dominira Saul

04.02.2016

Last week brought the close of the North American International Auto Show in Detroit. It has traditionally been the largest and most well respected of the big auto shows, although some might argue that it is in decline.  I’ve always...

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The UX of Star Wars

By Dominira Saul

25.11.2015

In the lead-up to the new Star Wars movie, Star Wars the Force Awakens, I have been re-watching the existing Star Wars movies. Partly to acquaint my wife with them so that she can share in my enthusiasm, and partly to… why lie? I don’t...

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Ethnography Experience Mapping and IoT

By Dominira Saul

10.09.2015

In a couple of weeks Akendi, along with our partners, will be hosting IoT613, in Ottawa.  IoT613 will be a gathering of those interested in designing and coding for IoT as well as the infrastructure, and social aspects of this...

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Design Will Save the World

By Dominira Saul

30.06.2015

In a recent interview with Zane Lowe of the BBC, Kanye West said that he believes that the world can only be saved through design. “I believe that the world can only be saved through design. And when I say through design, I know some...

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Mobile Payments and Tap Technology

By Dominira Saul

01.01.2015

The million dollar question that is on everyone’s mind for 2015 is whether or not consumers are ready to cut the tether that binds us to our wallets and go it with cell phones alone. Apple is gambling that they will. When Apple...

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Experience Mapping: The devil is in the detail

By Dominira Saul

23.10.2014

We often travel for the work that we do here at Akendi, so hotel and travel arrangements are nothing new to us. It becomes routine after a while, but once in a while I do encounter an odd situation that gives me pause to consider how...

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Usability Testing is not Public Opinion Research

By Dominira Saul

31.07.2014

This week it was brought to my attention that the Canadian Government was reviewing the standing offers that pertained to Public Opinion Research. The big news was that under Public Opinion Research there was now a new category for...

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User Experience is a Team Sport

By Dominira Saul

10.04.2014

At Akendi we offer training courses that lead to certifications in UX research and UX design.  Of the hundreds of people that have taken our courses, I have personally encountered a significant number who are the only UX resource in...

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The Changing Association Experience

By Dominira Saul

24.03.2014

What does an association for medical professionals have in common with an Internet domain name registration authority? Both have members and seek to provide the services offered to their members through their online channels as part...

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T’was the Night Before Kwanza

By Dominira Saul

23.12.2013

T’was the night before Kwanza And all through the home Not a creature was stirring Except dad and mom   They struggled and sweated And panted and swore And cussed at each other, At their own hair they...

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The User Experience of Security

By Dominira Saul

05.11.2013

Recently we saw the launch of the newest iPhone and accompanying mobile operating system.  One of the new noteworthy features is the incorporation of a fingerprint scanner into the home button of the new iPhone 5s.  This scanner removes...

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How Much is Too Much?

By Dominira Saul

18.07.2013

John Gillespie Magee was a WWII aviator who wrote what is arguably the second most famous wartime poem. The poem High Flight describes the joys of slipping the surly bonds of earth and dancing the skies on laughter silvered...

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