Dominira Saul

Dominira Saul

Chief Experience Architect

Dominira believes that behind every well-designed product or service there is a thorough understanding of the actual users and their needs.

Dominira Saul, having presented many influential research and design outcomes to clients at all levels of the private and public sector, is very adept at putting his beliefs into practice. Dominira remains focused on ensuring clear transfer of design recommendations and most importantly, rationale to our clients. Dominira is committed to working closely with clients to ensure their success. He is a fluently bilingual communicator who has lectured at the university level, and delivered many training courses.

Dom has an MSc. in User Interface Design from London Guildhall University, a BA in Psychology from Carleton University and over 12 years of usability research and interaction design experience in the UK and Canada.

Author Archives: Dominira Saul

Interactive experience: The new TV paradigm

Interactive experience: The new TV paradigm

For those of us that aren’t completely cynical about the Olympic movement, the Olympic games in Rio represented a celebration of the best athletes in the world.  I was particularly excited about these Olympics because I was honoured to count my friend Erica Wiebe among those athletes (Wrestling 75kg, women’s freestyle).  And of course, IRead more

The Two Biggest Issues Threatening The UX Industry Today

The Two Biggest Issues Threatening The UX Industry Today

  I’m compelled to comment on two recent experiences as I see them as detrimental to the UX industry. Serious Confusion About UX Processes Friends, let me tell you a story. Our story begins with an RFP from the government asking for “Focus Group Usability Testing”. That’s not a real thing. The fact that aboutRead more

The Trials of Boaty McBoatface: Achieving balance between customers, users and business

The Trials of Boaty McBoatface: Achieving balance between customers, users and business

  At the time of writing this blog I am facing a real dilemma, nay even an existential crisis.  I am torn between addressing two pressing and hyper-relevant events that will forever go down in history as defining moments of our age. Do I write about: Boaty McBoatface or Tesla Model 3? I am wrackedRead more

The future of automobile UX, bright or bleak?

The future of automobile UX, bright or bleak?

Last week brought the close of the North American International Auto Show in Detroit. It has traditionally been the largest and most well respected of the big auto shows, although some might argue that it is in decline.  I’ve always been attracted to auto shows because they, much like fashion shows, are a venue forRead more

The UX of Star Wars

The UX of Star Wars

In the lead-up to the new Star Wars movie, Star Wars the Force Awakens, I have been re-watching the existing Star Wars movies. Partly to acquaint my wife with them so that she can share in my enthusiasm, and partly to… why lie? I don’t need a reason to watch Star Wars. As I watchedRead more

Ethnography Experience Mapping and IoT

Ethnography Experience Mapping and IoT

In a couple of weeks Akendi, along with our partners, will be hosting IoT613, in Ottawa.  IoT613 will be a gathering of those interested in designing and coding for IoT as well as the infrastructure, and social aspects of this technology. IoT, aka The Internet of Things, aka The Internet of Everything is a widely used,Read more

Design Will Save the World

Design Will Save the World

In a recent interview with Zane Lowe of the BBC, Kanye West said that he believes that the world can only be saved through design. “I believe that the world can only be saved through design. And when I say through design, I know some snarky classist editor is going to take that as ‘KanyeRead more

Paper vs. High Fidelity Prototyping Tools When it Comes to Concept Testing

Paper vs. High Fidelity Prototyping Tools When it Comes to Concept Testing

I fondly remember the days of sketching concepts on paper with a pencil and going to users to solicit feedback.  There was a certain joy to working out design problems with pencil in hand… scribbling, sketching, and creating. More and more this type of activity seems to be a thing of the past.  Interaction designersRead more

Mobile Payments and Tap Technology

Mobile Payments and Tap Technology

The million dollar question that is on everyone’s mind for 2015 is whether or not consumers are ready to cut the tether that binds us to our wallets and go it with cell phones alone. Apple is gambling that they will. When Apple released their Apple Pay platform in October of 2014, they threw theirRead more

Experience Mapping: The devil is in the detail

Experience Mapping: The devil is in the detail

We often travel for the work that we do here at Akendi, so hotel and travel arrangements are nothing new to us. It becomes routine after a while, but once in a while I do encounter an odd situation that gives me pause to consider how things could be done better. If you produce aRead more

Usability Testing is not Public Opinion Research

Usability Testing is not Public Opinion Research

This week it was brought to my attention that the Canadian Government was reviewing the standing offers that pertained to Public Opinion Research. The big news was that under Public Opinion Research there was now a new category for Usability Testing. When I heard that – my eye started to twitch. You might think thatRead more

Everything I know about UX I learned from The Terminator

Everything I know about UX I learned from The Terminator

Yup, that’s right those murderous robots of cinematic lore. The terminator movies teach us some valuable lessons about technology that we’d be well advised to take to heart. Well the first, second and fourth movies do. The third one represents time in my life that I will never ever get back. I said it. What?Read more

User Experience is a Team Sport

User Experience is a Team Sport

At Akendi we offer training courses that lead to certifications in UX research and UX design.  Of the hundreds of people that have taken our courses, I have personally encountered a significant number who are the only UX resource in their company or their department.  They come to use to learn new domains (like mobileRead more

The Changing Association Experience

The Changing Association Experience

What does an association for medical professionals have in common with an Internet domain name registration authority? Both have members and seek to provide the services offered to their members through their online channels as part of a broader overall user experience and a much more intricate member journey. Mapping out the journey that theirRead more

T’was the Night Before Kwanza

T’was the Night Before Kwanza

T’was the night before Kwanza And all through the home Not a creature was stirring Except dad and mom   They struggled and sweated And panted and swore And cussed at each other, At their own hair they tore   What was it you ask Caused such ruckus and clatter On such a festive occasionRead more

The User Experience of Security

The User Experience of Security

Recently we saw the launch of the newest iPhone and accompanying mobile operating system.  One of the new noteworthy features is the incorporation of a fingerprint scanner into the home button of the new iPhone 5s.  This scanner removes the need for a password or PIN in order to unlock the phone or authenticate purchases. Read more

How Much is Too Much?

How Much is Too Much?

John Gillespie Magee was a WWII aviator who wrote what is arguably the second most famous wartime poem. The poem High Flight describes the joys of slipping the surly bonds of earth and dancing the skies on laughter silvered wings… John Gillespie Magee died in a mid-air collision with a friendly aircraft. Few of usRead more