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NOT CHOOSING SIDES: CUSTOMER EXPERIENCES VS. USER EXPERIENCES
Page Banner Author By Tedde Van Gelderen
April 27, 2017

Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to understand the human. ..It’s usually the different types of humans we’re interested in. Because once we understand who they are, we can list and prioritise these groups of humans and design products and services for them specifically. We make some humans simply more important than others. But if we don’t understand and prioritise these groups of humans, we often end up designing for ourselves. And we all know the result of that approach.

Human Experiences

So, what makes us use the term user experience over human experience? I’d argue that we do that because we imply something beyond only being human: we’re a ‘user’ too, a ‘customer’, a ‘guest’. We imply purpose and goals for these humans. The Human as a Customer wants and needs value and benefits. The Human as a User wants and needs to get stuff done, complete a task, a journey. And the human as a guest wants and needs whatever they want and need when they want and need it...

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News & Events
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Conference
IOT613: Internet of Things Conference

Sept 29-30, 2016 / CapCHI and Akendi are excited to host IoT613 – Ottawa’s Internet of Things conference. IoT613 2016 is about learning and exchanging ideas on the ways that connected technology is changing our society.

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Why should you have UX in your organisation?

April 27, 2017 / The User Experience SIG is championed by Marine Barbaroux of Cambridge Consultants, Stefano Borini, Geoff McCormick, Allan MacLean of Amdeo, and Leo Poll of Akendi UK.

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Competition
IOT Student Design Competition

May 1, 2017 / Four teams were tasked to design and develop IoT concepts with mentorship from the IOT613 conference industry partners and judges.

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Talk
Akendi’s Dominira Saul will teach UX Strategy at CANUX

Nov 2, 2017 / Many UX methodologies and artifacts are seen as tactical approaches to solving product or service issues. These tactics tend to be bottom up approaches to UX. There is real power however in applying the principles of UX on a strategic level to promote change toward a more user/customer centric way of working.

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