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We're passionate about learning and experimenting, and we aren't shy about sharing our knowledge and findings with the UX community. Here, you'll find tools, whitepapers,
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Whenever you are thinking of capturing customer journeys, user journeys and end-to-end experience maps, use our template to get going.
DownloadCapture your initial customer and user personas with this handy template. Then validate with further research.
DownloadTo begin a service blueprint can be daunting, let us help you to get started.
DownloadAt Akendi, we follow these seven ux principles whenever we create ux designs, conduct heuristic reviews, or analyze the results of a usability test.
DownloadThe glossary will be kept up to date as new terminologies and concepts emerge. Don't see a term you are looking for? Let us know.
ViewIn this first issue of Future Insights, we explore the positive and negative implications of conversational search, a technology that has transformed how we interact with search engines.
By Dan Iaboni
There are many methods for conducting user research, each of which bring distinctive value to the table at different stages in the UX design process. Learn how to find the right technique for the job.
By Fatima Kanji
Examining the current state of mobile accessibility and the implications for users with physical impairments. Is there a "universal solution" to make mobile devices accessible for users of all levels of mobility?
By Jen Hennings
There is a wealth of knowledge and research from psychology to economics that will teach UX practitioners how to conduct research, how research will be received, and above all about traps to avoid.
By Michelle Brown
In the early days of the internet, hardware limitations made it impossible to depend on audio to deliver critical information. Mobile audio has changed the game and just might save your next interface design.
By Patrick Noonan
While most organizations are familiar with concepts such as "user experience" and "brand experience", few realize that there are in fact six different types of experience to consider.
By Tedde van Gelderen
Before you can successfully incorporate user feedback into the product development cycle, you need to understand why user feedback is often poorly gathered in the first place.
By Tedde van Gelderen
Learn about personas, which are stand-ins or proxies for unique groups of people who share common goals and needs with respect to the use of a product or service.
By Tedde van Gelderen
35:46
Tedde van Gelderen, President of Akendi, at Ryerson University in Toronto, Canada.
Watch the video01:29
How do you balance business requirements and user/customer requirements?
Watch the video01:58
What are user personas? How do we research and develop them?
Watch the video01:58
What is the difference between user segments, market segments and customer personas and why does it matter?
Watch the video01:04
How many users do you perform usability testing with? How many different user types or user profiles do you test?
Watch the video01:56
What about the difference between an expert based usability review and usability testing with end users?
Watch the video01:37
What happens in a typical usability testing session?
Watch the video01:29
Find out the difference between self reported ratings and actual observed behaviour.
Watch the video01:00
Can the usability tests performed on software, mobile apps, and web sites also be applied to hardware and physical spaces?
Watch the video01:54
What is the difference between usability testing in a controlled lab vs. outside of the lab?
Watch the video03:02
How many participants are necessary in usability testing to see trends in behaviour?
Watch the video20:02
Janet Bewell, Senior Experience Architect talks about the cornerstones of UX design with Ian Rutter on 'Business Matters'
Listen to podcast28:24
Tedde van Gelderen, President of Akendi talks about The Psychology of Website Interaction with Marie Wiese on her 'Common Sense Marketer Podcast'
Listen to podcast