Your destination
for everything UX

We're passionate about learning and experimenting, and we aren't shy about sharing our knowledge and findings with the UX community. Here, you'll find tools, whitepapers,
news, and insights from the Akendi team. Be sure to check back often!

News & Events
News Image
Online event
Crossing the Glass Bridge: What Squid Games can Teach us about Systems Thinking, Data Science & UX

Jun 8, 2022 Fans of the critically acclaimed Netflix series Squid Games perhaps didn't see the correlation between the challenges and User Experience, but Akendi's Chief Strategy Officer did! You can hear Scott Plewes' unique view with Jennifer Fraser from Macadamian at the Quant UX Con 2022 in Sunnyvale, California. Together they are presenting Crossing the Glass Bridge: What Squid Games can Teach us about Systems Thinking, Data Science & UX. QUXCON22 (June 8-9) is the first unconference dedicated to Quantitative UX Research and will be a hybrid of live and virtual sessions.

News Image
Webinar
Data and Design

Oct 20, 2021 Data Science can be instrumental in understanding where and how products and services can further business and customer goals. But with all the big data out there, how do you know where to look? How to categorize the data? Or what's most likely relevant? Join Scott Plewes, Chief Strategy Officer at Akendi in this talk where he will share how UX practices can help inform data science, and how data science can return the favour.

News Image
Online event
Where are you Emmy Noether? Looking for Connections in Data Science and Interaction Design

Sep 28, 2021 Join Akendi's Scott Plewes and Jennifer Fraser from Macadamian in a talk on physics and mathematics that are so connected that sometimes it's not obvious they are completely different disciplines. The history of math and physics has a few Emmy Noethers who made a fundamental connection between the two disciplines. Where is that connection between Data Science/math and Interaction Design? It is inevitable that Data Science, AI and other math heavy approaches find their way more and more into Interaction Design. This transformation is coming. In this talk we will explore ways to connect Data Science and Interaction Design using Systems Thinking. This approach makes them partners instead of feuding neighbours, and has some pragmatic and clear consequences for Interaction Design deliverables and processes.

News Image
Online event
More intelligent, or less artificial? The UX choice for AI-human interaction

Sep 7, 2021 Akendi's Leo Poll chairs an online event hosted by Cambridge Wireless on how to effectively apply AI in User Experiences. The event's speakers from @BBC and @University of the Arts London answering questions such as 'What impact do the apparent human qualities have on our expectations?' and ‘What shape or form might the interaction take to improve communication between the AI and the human?’

If you’re interested, you can join as Leo Poll's guest with code SIGCHAMPGUEST

News Image
Panel
UX Crunch at Home: The Evolving Work Culture

Apr 13, 2021 Akendi's Tedde van Gelderen joins a panel to discuss, as we emerge from the pandemic, what will the future of work look like? The pandemic is the most globally unifying crisis of a generation and we have all felt the strain on our personal lives and freedom. It is also completely transformed the way that many businesses operate and consequently, the relationships we have with our peers and teams. This new environment throws up lots of interesting questions about the way we operate effectively and evolve the working culture, to maintain a creative atmosphere and collaborative environment when we are conducting business at a distance.

News Image
Workshop
Demanding more from your internal healthcare systems

Mar 23, 2021 Pharmaceutical companies often buy their internal systems from external vendors. The implementation of these systems can be carried out without strong UX knowledge, and employees have to struggle with the result for many years. In this session, Akendi's Philip Watson and Leo Poll invite you to look at how you can start improving your existing systems to make them more usable for everyone. We'll look at the challenges that occur in this process, and discuss ways to overcome them.

News Image
Talk
The Algorithm Is Not Enough: UX Meets Data Science

Nov 18, 2020 Cross-disciplinary processes and cross-team collaboration are vital in successful product development. Join us at the Toronto Machine Learning Summit, where Akendi's Chief Strategy Officer Scott Plewes offers a better understanding of human-centred data science and how it elevates the digital ecosystem.

News Image
Workshop
Adjusting business service delivery to a changed world

Apr 30, 2020 We kicked off with our two panellists, Marek Pawlowski (Founder, MEX conference) and Tara O’Doherty (Chief Experience Officer, Akendi), whose insightful short talks you can see in the video. The action then moved to our Discord server, where everyone was invited to join a one of several themed voice channel. The result was heartfelt and open debate amongst attendees, with a real sense of community during this time of isolation. Follow the Akendi blog to find out what came out of each of the discussions. We look forward to seeing you at the next event!

News Image
Talk
Experience Thinking, a Design Framework to Create End-to-End Experiences

Jun 12, 2019 Today, the experience is rapidly growing as the key differentiator for many products and services. Joining new technologies and new business models, the product & service experience is the third pillar many organisations build on to engage customers, embrace users and turn them into loyal advocates. In this talk, Tedde van Gelderen, President of Akendi will outline the key components and reflect on the Experience Thinking framework to create end-to-end experiences, from first awareness to abandonment, driving organisations towards an experience-centric culture.

News & Events
News Image
Online event
Crossing the Glass Bridge: What Squid Games can Teach us about Systems Thinking, Data Science & UX

Jun 8, 2022 Fans of the critically acclaimed Netflix series Squid Games perhaps didn't see the correlation between the challenges and User Experience, but Akendi's Chief Strategy Officer did! You can hear Scott Plewes' unique view with Jennifer Fraser from Macadamian at the Quant UX Con 2022 in Sunnyvale, California. Together they are presenting Crossing the Glass Bridge: What Squid Games can Teach us about Systems Thinking, Data Science & UX. QUXCON22 (June 8-9) is the first unconference dedicated to Quantitative UX Research and will be a hybrid of live and virtual sessions.

News Image
Webinar
Data and Design

Oct 20, 2021 Data Science can be instrumental in understanding where and how products and services can further business and customer goals. But with all the big data out there, how do you know where to look? How to categorize the data? Or what's most likely relevant? Join Scott Plewes, Chief Strategy Officer at Akendi in this talk where he will share how UX practices can help inform data science, and how data science can return the favour.

News Image
Online event
Where are you Emmy Noether? Looking for Connections in Data Science and Interaction Design

Sep 28, 2021 Join Akendi's Scott Plewes and Jennifer Fraser from Macadamian in a talk on physics and mathematics that are so connected that sometimes it's not obvious they are completely different disciplines. The history of math and physics has a few Emmy Noethers who made a fundamental connection between the two disciplines. Where is that connection between Data Science/math and Interaction Design? It is inevitable that Data Science, AI and other math heavy approaches find their way more and more into Interaction Design. This transformation is coming. In this talk we will explore ways to connect Data Science and Interaction Design using Systems Thinking. This approach makes them partners instead of feuding neighbours, and has some pragmatic and clear consequences for Interaction Design deliverables and processes.

News Image
Online event
More intelligent, or less artificial? The UX choice for AI-human interaction

Sep 7, 2021 Akendi's Leo Poll chairs an online event hosted by Cambridge Wireless on how to effectively apply AI in User Experiences. The event's speakers from @BBC and @University of the Arts London answering questions such as 'What impact do the apparent human qualities have on our expectations?' and ‘What shape or form might the interaction take to improve communication between the AI and the human?’

If you’re interested, you can join as Leo Poll's guest with code SIGCHAMPGUEST

News Image
Panel
UX Crunch at Home: The Evolving Work Culture

Apr 13, 2021 Akendi's Tedde van Gelderen joins a panel to discuss, as we emerge from the pandemic, what will the future of work look like? The pandemic is the most globally unifying crisis of a generation and we have all felt the strain on our personal lives and freedom. It is also completely transformed the way that many businesses operate and consequently, the relationships we have with our peers and teams. This new environment throws up lots of interesting questions about the way we operate effectively and evolve the working culture, to maintain a creative atmosphere and collaborative environment when we are conducting business at a distance.

News Image
Workshop
Demanding more from your internal healthcare systems

Mar 23, 2021 Pharmaceutical companies often buy their internal systems from external vendors. The implementation of these systems can be carried out without strong UX knowledge, and employees have to struggle with the result for many years. In this session, Akendi's Philip Watson and Leo Poll invite you to look at how you can start improving your existing systems to make them more usable for everyone. We'll look at the challenges that occur in this process, and discuss ways to overcome them.

News Image
Talk
The Algorithm Is Not Enough: UX Meets Data Science

Nov 18, 2020 Cross-disciplinary processes and cross-team collaboration are vital in successful product development. Join us at the Toronto Machine Learning Summit, where Akendi's Chief Strategy Officer Scott Plewes offers a better understanding of human-centred data science and how it elevates the digital ecosystem.

News Image
Workshop
Adjusting business service delivery to a changed world

Apr 30, 2020 We kicked off with our two panellists, Marek Pawlowski (Founder, MEX conference) and Tara O’Doherty (Chief Experience Officer, Akendi), whose insightful short talks you can see in the video. The action then moved to our Discord server, where everyone was invited to join a one of several themed voice channel. The result was heartfelt and open debate amongst attendees, with a real sense of community during this time of isolation. Follow the Akendi blog to find out what came out of each of the discussions. We look forward to seeing you at the next event!

News Image
Talk
Experience Thinking, a Design Framework to Create End-to-End Experiences

Jun 12, 2019 Today, the experience is rapidly growing as the key differentiator for many products and services. Joining new technologies and new business models, the product & service experience is the third pillar many organisations build on to engage customers, embrace users and turn them into loyal advocates. In this talk, Tedde van Gelderen, President of Akendi will outline the key components and reflect on the Experience Thinking framework to create end-to-end experiences, from first awareness to abandonment, driving organisations towards an experience-centric culture.

Freebies
When it comes to your customers and users, we want you to be as well-informed and equipped as possible. Here you can download handy reference tools to improve your knowledge of the user research and ux design process.

Journey Mapping Template

Whenever you are thinking of capturing customer journeys, user journeys and end-to-end experience maps, use our template to get going.

Download

Service Blueprint Template

To begin a service blueprint can be daunting, let us help you to get started.

Download

Akendi's 7 Design Principles Poster

At Akendi, we follow these seven principles whenever we create a design, conduct heuristic reviews, or analyze the results of a usability test.

Download

ViewHide our tools library
Whitepapers
Offering insight and opinion on both foundational and cutting-edge user experience topics, our whitepapers are free to download. Take a deep dive into UX research and usability testing, mobile design, user personas, and more.

user research & ux testing techniques

There are many methods for conducting user research, each of which bring distinctive value to the table at different stages in the UX design process. Learn how to find the right technique for the job.

By Fatima Kanjiauthor image

Download

Making the inaccessible accessible

Examining the current state of mobile accessibility and the implications for users with physical impairments. Is there a "universal solution" to make mobile devices accessible for users of all levels of mobility?

By Jen Henningsauthor image

Download

Four traps UX practitioners
should know

There is a wealth of knowledge and research from psychology to economics that will teach UX practitioners how to conduct research, how research will be received, and above all about traps to avoid.

By Michelle Brownauthor image

Download

7 reasons audio will save mobile user experience design

In the early days of the internet, hardware limitations made it impossible to depend on audio to deliver critical information. Mobile audio has changed the game and just might save your next interface design.

By Patrick Noonanauthor image

Download

End-to-end experience lifecycle strategies

While most organizations are familiar with concepts such as "user experience" and "brand experience", few realize that there are in fact six different types of experience to consider.

By Tedde van Gelderenauthor image

Download

Managing user involvement in product development

Before you can successfully incorporate user feedback into the product development cycle, you need to understand why user feedback is often poorly gathered in the first place.

By Tedde van Gelderenauthor image

Download

User personas research explained

Learn about personas, which are stand-ins or proxies for unique groups of people who share common goals and needs with respect to the use of a product or service.

By Tedde van Gelderenauthor image

Download

ViewHide our whitepapers library
Short Videos
Browse through our expert videos on UX strategy, research, testing, and more. These short videos will get you up to speed on the latest user experience technology, topics, and trends.
poster

01:29

Business Requirements

How do you balance business requirements and user/customer requirements?

Watch the video
poster

00:51

What is usability

What is Usability? Watch this video for a definition.

Watch the video
poster

01:17

Measuring usability

When in the design process do I measure usability?

Watch the video
poster

01:58

User personas explained

What are user personas? How do we research and develop them?

Watch the video
poster

01:58

Customer Personas

What is the difference between user segments, market segments and customer personas and why does it matter?

Watch the video
poster

01:04

How many users?

How many users do you perform usability testing with? How many different user types or user profiles do you test?

Watch the video
poster

01:56

Expert vs. User Based?

What about the difference between an expert based usability review and usability testing with end users?

Watch the video
poster

01:37

What happens in
ux / usability testing?

What happens in a typical usability testing session?

Watch the video
poster

01:29

Self reported
vs. Observed

Find out the difference between self reported ratings and actual observed behaviour.

Watch the video
poster

01:00

Hardware & mobile usability tests?

Can the usability tests performed on software, mobile apps, and web sites also be applied to hardware and physical spaces?

Watch the video
poster

01:54

Usability testing in
the lab?

What is the difference between usability testing in a controlled lab vs. outside of the lab?

Watch the video
poster

03:02

Seeing trends
in behaviour

How many participants are necessary in usability testing to see trends in behaviour?

Watch the video

ViewHide our short videos library
Talks
Watch our experts discuss the UX trends and methods shaping the industry. Here, we share our insights, knowledge, and opinions on the most important UX matters.
poster

35:46

Importance of
Experience Design

Tedde van Gelderen, President of Akendi, at Ryerson University in Toronto, Canada.

Watch the video

ViewHide our talks library
Podcasts
Listen to analyses of key UX topics from top Akendi experts. Our podcasts feature in-depth discussions of topical issues impacting the customer and user experience.
poster

20:02

UX Cornerstones

Janet Bewell, Senior Experience Architect talks about the cornerstones of UX design with Ian Rutter on 'Business Matters'

Listen to podcast
poster

28:24

Web Psychology

Tedde van Gelderen, President of Akendi talks about The Psychology of Website Interaction with Marie Wiese on her 'Common Sense Marketer Podcast'

Listen to podcast

ViewHide our podcasts library

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Let’s Chat

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.