Mar 28, 2023 Join our CSO Scott Plewes who will take a look at how UX propagates within organizations using a viral model (a modified SIR model to be more precise). He'll look at such questions as: Does it simply need more time? Is the transmission rate/function the problem? Is part of the organization effectively “inoculated” against UX? And how, when and where to track progress while getting UX into an organization isn't as simple as solving a set of differential equations, he hopes to show you that doing just that might be a useful step in getting insights into what might work and what might not.

Nov 29, 2022 Join Akendi's Tedde van Gelderen who will participate in an in-person panel discussion organized by TPMA and TorCHI. The partnership between product and design is more important than ever solving rewarding business challenges for users such as data rich problem spaces and complex interactivities. Let's explore how product management and user experience practitioners work best together solving problems with a human centered approach. We'll take a look at experiences within firms and those servicing firms as well as from the different disciplines perspectives. All delivering satisfying impactful experiences.

Jun 8, 2022 Fans of the critically acclaimed Netflix series Squid Games perhaps didn't see the correlation between the challenges and User Experience, but Akendi's Chief Strategy Officer did! You can hear Scott Plewes' unique view with Jennifer Fraser from Macadamian at the Quant UX Con 2022 in Sunnyvale, California. Together they are presenting Crossing the Glass Bridge: What Squid Games can Teach us about Systems Thinking, Data Science & UX. QUXCON22 (June 8-9) is the first unconference dedicated to Quantitative UX Research and will be a hybrid of live and virtual sessions.

Oct 20, 2021 Data Science can be instrumental in understanding where and how products and services can further business and customer goals. But with all the big data out there, how do you know where to look? How to categorize the data? Or what's most likely relevant? Join Scott Plewes, Chief Strategy Officer at Akendi in this talk where he will share how UX practices can help inform data science, and how data science can return the favour.

Sep 28, 2021 Join Akendi's Scott Plewes and Jennifer Fraser from Macadamian in a talk on physics and mathematics that are so connected that sometimes it's not obvious they are completely different disciplines. The history of math and physics has a few Emmy Noethers who made a fundamental connection between the two disciplines. Where is that connection between Data Science/math and Interaction Design? It is inevitable that Data Science, AI and other math heavy approaches find their way more and more into Interaction Design. This transformation is coming. In this talk we will explore ways to connect Data Science and Interaction Design using Systems Thinking. This approach makes them partners instead of feuding neighbours, and has some pragmatic and clear consequences for Interaction Design deliverables and processes.

Sep 7, 2021 Akendi's Leo Poll chairs an online event hosted by Cambridge Wireless on how to effectively apply AI in User Experiences. The event's speakers from @BBC and @University of the Arts London answering questions such as 'What impact do the apparent human qualities have on our expectations?' and ‘What shape or form might the interaction take to improve communication between the AI and the human?’

If you’re interested, you can join as Leo Poll's guest with code SIGCHAMPGUEST

Apr 13, 2021 Akendi's Tedde van Gelderen joins a panel to discuss, as we emerge from the pandemic, what will the future of work look like? The pandemic is the most globally unifying crisis of a generation and we have all felt the strain on our personal lives and freedom. It is also completely transformed the way that many businesses operate and consequently, the relationships we have with our peers and teams. This new environment throws up lots of interesting questions about the way we operate effectively and evolve the working culture, to maintain a creative atmosphere and collaborative environment when we are conducting business at a distance.

Mar 23, 2021 Pharmaceutical companies often buy their internal systems from external vendors. The implementation of these systems can be carried out without strong UX knowledge, and employees have to struggle with the result for many years. In this session, Akendi's Philip Watson and Leo Poll invite you to look at how you can start improving your existing systems to make them more usable for everyone. We'll look at the challenges that occur in this process, and discuss ways to overcome them.

Nov 18, 2020 Cross-disciplinary processes and cross-team collaboration are vital in successful product development. Join us at the Toronto Machine Learning Summit, where Akendi's Chief Strategy Officer Scott Plewes offers a better understanding of human-centred data science and how it elevates the digital ecosystem.