for everything UX
We're passionate about learning and experimenting, and we aren't
shy about sharing our knowledge and findings with the UX
community. Here, you'll find useful tools, whitepapers,
perspectives, and insights from the Akendi team. Be sure to check
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Akendi's 7 Design Principles Poster
At Akendi, we follow these seven principles whenever we create
a design, conduct heuristic reviews, or analyze the results of a
Offering insight and opinion on both foundational and cutting-edge
user experience topics, our whitepapers are free to download. Take a
deep dive into UX research and testing, mobile design, user
personas, and more.
Making the inaccessible accessible
This article examines the current state of mobile accessibility
and the implications for users with physical impairments. Is
there a "universal solution" to make mobile devices accessible
for users of all levels of mobility?
By Jen Hennings
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UX research & testing
There are many methods for conducting user research, each of
which bring distinctive value to the table at different stages
in the UX design process. Learn how to find the right technique
for the job.
By Fatima Kanji
Four traps UX practitioners
There is a wealth of knowledge and research from psychology to
economics that has a lot to teach UX practitions about how to
conduct research, how research will be received, and above all:
traps to avoid.
By Michelle Brown
7 reasons audio will save mobile
In the early days of the internet, hardware limitations made it
impossible to depend on audio to deliver critical information.
Mobile audio has changed the game and just might save your next
By Patrick Noonan
While most organizations are familiar with concepts such as "user
experience" and "brand experience", few realize that there are
in fact six different types of experience to consider.
By Tedde van Gelderen
Managing user involvement
in product development
Before you can successfully incorporate user feedback into the
product development cycle, you need to understand why user
feedback is often poorly gathered in the first place.
By Tedde van Gelderen
User personas research explained
Learn about user personas, which are stand-ins or proxies for unique
groups of people who share common goals and needs with respect
to the use of a product, website, or service.
By Tedde Van Gelderen
Browse through our expert videos on UX strategy, research, testing,
and more. These short videos will get you up to speed on the latest
user experience technology, topics, and trends.
How do you balance business requirements and user/customer
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What is usability
What is Usability? Watch this video for a definition.
When in the design process do I measure usability?
User Personas Explained
What are user personas? How do we research and develop them?
What is the difference between user segments, market segments
and customer personas and why does it matter?
How many users?
How many users do you perform usability testing with? How many
different user types or user profiles do you test?
Expert Vs. User Based
What about the difference between an expert based usability
review and usability testing with end users?
What happens in testing?
What happens in a typical usability testing session?
Self reported vs. Observed
Find out the difference between self reported ratings and
actual observed behaviour.
Hardware & mobile usability tests
Can the usability tests performed on software, mobile apps,
and web sites also be applied to hardware and physical spaces?
Usability testing in the lab
What is the difference between usability testing in a
controlled lab vs. out of the lab?
Seeing trends in behaviour
How many participants are necessary in usability testing to
see trends in behaviour?
Watch our experts discuss the UX trends and methods shaping the
industry. Here, we share our insights, knowledge, and opinions on
the most important UX matters.
Listen to analyses of key UX topics from top Akendi experts. Our
podcasts feature in-depth discussions of topical issues impacting
the customer and user experience.
The latest from our UX blog