Web Personas & Scenarios
Learning how audiences act, think and engage with your web portal is a powerful way to ensure that they will have a positive experience with your brand online.
Akendi helps to ensure that your organization understands its web users’ expectations, needs and motivations. Through innovative customer and user research, developing web portal user personas and usage scenarios, we’ll provide the necessary perspectives to create a compelling online brand or new media experience.
Web Personas Research
Web Portal Personas move your organization and staff to gain insight into intended customers, end users and audiences. Through stakeholder research within your organization as well as external field research and contextual inquiries we will capture characteristics of the group or groups of people who share common usage goals and needs for using your website.
Web Usage Scenarios
Usage Scenarios are natural extensions of web persona research and are invaluable to guide the requirements and design processes for your website’s user experience. They capture specific actions or tasks that individuals will perform as they interact with your online user interface.
Usage Scenarios can:
- Reveal hard to find relationships between individual tasks, activities and the context of use
- Isolate the potential impact of the web user’s environment on the intended goals for using the product
- Identify not just what actions web users take, but also their context – such as how, where, when and with what motivation they take those actions
- Help to ensure a complete, effective and efficient website user experience – thereby improving customer satisfaction and web leads
Usage Scenarios are delivered as story boards, use cases and workflows that help guide the next phase; design.
Please email Shaun Illingworth, Managing Director at firstname.lastname@example.org or 1.866.585.1660 x0 for questions and more information about how we help optimize your user experience design, digital product design, physical product design, or wayfinding & signage.