Ethnographic Field Research
Need to understand exactly where and how your (mobile) web portal, intranet or online presence will be used by its audience: your users? You'll need deep insight into web users’ needs and behaviour.
Akendi uses innovative web ethnographic field research to understand your web portal users’ behaviour and goals and capture the reasons why and how they use your web portal or intranet.
Web Portal, Intranet User Research
Within the context of web ethnographic field research, we use contextual inquiries, interviews, silent observation, job shadowing and apprenticeship techniques to:
- Validate internal assumptions about a target audience’s needs, expectations, motivations, and contexts of use
- Obtain insight into customers’ or end users’ behaviour when interacting with your website
- Understand customers’ real perceptions of the website’s value and delve deeper into what makes them take actions – or fail to take actions – on the website
We develop a story board of web portal or intranet users along with their key tasks and context of use. This will communicate the innovative insights that we gather from Field Research for web portals and intranets.
Please email Shaun Illingworth, Managing Director at firstname.lastname@example.org or 1.866.585.1660 x0 for questions and more information about how we help optimize your user experience design, digital product design, physical product design, or wayfinding & signage.