Web Strategy
The web is a critical component of nearly every business plan today. Entire products and services may be web-based, and your corporate website is critical to delivering your brand, your message, and to support customers.
Akendi’s Web Strategy services ensure that you choose the best mix of online vehicles to achieve your goals. From corporate to e-commerce sites, software-as-a-service to mobile web apps – we will ensure that your online experiences are intentional, well informed and sustainable.
How We Do It
We typically begin by performing a web strategy audit, including:
- Analyse and capture the strategic web objectives from executives and stakeholders
- Understand what role the web currently plays in your business, marketing, sales and product strategies
- Understand the role that key stakeholders desire the web to play
- Assess the current online experience that customers and users have with your organization through e.g. user experience testing
- Analyse competitors’ online presence and web interfaces
Based on this business research, we will provide a prioritized and practical web strategy for how the web, web-based tools and online vehicles can best be leveraged to achieve your business goals.
We will identify problems such as inconsistencies between web interfaces, gaps in the current strategy, management and governance as well as where improved usability of the web can directly impact your business goals.
We are also experienced in helping organizations to establish effective, sustainable web policies and processes for the ongoing management, governance and maintenance of online presence. This may include a managment program for the individuals responsible for web maintenance and development in your organization.
Ready to Akendi?
Please contact business@akendi.com or 1.866.585.1660 x1 for questions or more information about our Web Strategy services.
