Web Personas & Usage Scenarios
Learning how audiences think, act and engage with your website is a powerful way to ensure that they will have a positive perception of your brand online.
Akendi can help to ensure that your organization understands its web users’ expectations, needs and motivations. Through researching and developing user personas and usage scenarios, we’ll give you the necessary perspectives to create a compelling online brand or new media experience.
Web Personas
Web Personas help your organization and staff to gain insight into target customers, end users and audiences. Through research within your organization as well as external field research, we will personify and characterize the group or groups of people who share common goals and needs for using your website.
Each Web Persona will be brought to life through imagery, personal descriptions, goals and motivations and attributes that we provide in the form of one-page reference tools, as shown above.
Usage Scenarios
Usage Scenarios are natural extensions of web persona research and they are invaluable to guide the requirements and design processes for your website’s interface. They detail specific actions or tasks that individuals will perform as they interact with your online user interface. Scenarios can:
- Reveal relationships between individual tasks and activities
- Isolate the potential impact of the web user’s environment on the intended goals for using the product
- Identify not just what actions web users take, but also their context of use – such as how, where, when and with what motivation they take those actions
- Help to ensure a complete, effective and efficient website user experience – thereby improving customer satisfaction and web leads
Usage Scenarios are delivered as pictorial and descriptive tools that help bring the scenario to life, as shown in the example here.
Ready to Akendi?
Please contact business@akendi.com or 1.866.585.1660 x1 for questions and more information about Web Personas and Usage Scenarios.
