Field Research for Web
To understand exactly where and how your website or online presence will be used by its audiences, your customers, and your brand image, you need insight into web users’ needs and behaviour.
Akendi uses ethnographic field research to understand your web users’ behaviour and goals and capture the reasons why and how they use your website.
How We Do It
Within the context of web and new media interface design, Akendi may use silent observation, shadowing or apprenticeship techniques to:
- Validate internal beliefs about a target audience’s needs, expectations, motivations, and contexts of use
- Obtain insight into customers’ or end users’ behaviour when interacting with your website
- Understand customers’ real perceptions of the website’s value and delve deeper into what makes them take actions – or fail to take actions – on the website
You will receive a digital picture of your web users along with their tasks and context of use. The picture will bring to life the informed insights that we gather from Field Research.
Ready to Akendi?
Please contact business@akendi.com or 1.866.585.1660 x1 for questions and more information about Field Research services for web & new media.
