Market success relies on the ability to turn a great business idea into a compelling experience. To make an idea work in the hands of users, customers and clients businesses must understand all of their stakeholders and user groups. This is the foundation for our experience research process.

To help you create the right experience at the right time in order to deliver the right results for your customers, Akendi has developed the The Experience Lifecycle™ - a comprehensive experience research and design process that encompasses everything from from researching and prototyping through to testing and implementation. This process builds on proven user centered design techniques that have shown their value in the last three decades.

End-to-end Experience Research

Business Analysis – perform a requirements analysis to improve how your business conducts its functions and activities in order to reduce overall costs, provide more efficient use of resources, and better support to customers. This process considers process orientation and rethinking end-to-end activities in order to create value for customers, while removing unnecessary, non-value added work. more >>

Card Sorting - conduct on-site and remote card sorting sessions to improve the information architecture and ultimately find-ability of information on an intranet, website or desktop gui application. This technique is a quick way to get at the mental model of how users think about your information. more >>

Client Research - research the client experience to understand what the necessary client touch points are and what their business impact is to the overall experience. We research, observe and capture how clients find, use and experience your products to design a better end-to-end experience. more >>

Customer Research - identify factors that influence their buying decisions through qualitative and quantitative studies that result in a better understanding of the customer satisfaction with an interaction or transaction with your organization. Apply thorough research to get at the behavior, attitude and perceptions of customers of your website, product and services. more >>

Eye Tracking Research - use sophisticated eye tracking tools to precisely measure where users focus their attention when using a website, gui software and hardware products. more >>

Ethnographic Research - getting at the heart of human behavior through direct observation, apprenticeship methods and complete immersion into the customers' world. more >>

Field Research - in the details you'll find what is broken with the current customer interaction with your website, product and service. Use a combination of techniques to capture and analyze user behavior, client motivations and customer intentions. more >>

Online survey - reach many customers and clients in short order to improve your understanding of attitudes, motivations and needs for your website, product and service. more >>

Persona Research - deep research and capture of the characteristics, needs and context of use of  your end users, customers and clients. To communicate effectively with your design team, business, executives and other stakeholders. more >>

Usability – provide research and test services in all aspects of usability research and usability testing to improve customer, client, user and citizen interaction with your products and/or services. We combine powerful usability research techniques with the skills of our highly educated interaction and experience designers to help you deliver products, systems, and services that are effective, useful, learnable and most importantly - usable. more >>

Usage Scenario Research - find out how your customers and users actually interact with your website, product and service. Get an accurate and validated understanding of a day-in-the-life-of your audience and capture user group profiles, user tasks and their context of use all in an easy to understand format that will convey the research to your design and development teams. more >> 

Contact Us

t: +1.416.855.3367 e: business@akendi.com m: 187 King Street East, 4th floor, Toronto, Ontario, Canada.

Akendi delivers Experience Research for companies globally: Canada, Toronto, Montreal, Vancouver, Ottawa, Calgary, Edmonton; San Francisco, San Jose, CA; Boston, MA; Chicago; London, UK; Amsterdam; New York, NY.