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Experience Research

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How we work
/ Experience Research
/ Field Research

About Akendi

get up close and personal to get to the bottom of their experience

Field Research Consulting

Understand the context of the product and service so you can design exactly where and how your product fits in the relationship between the customer and your brand.

Explore the customers' motives and reasons why they and how they use the service, their perception of it's values and delve into deeper understanding of what makes them buy and how they use and upgrade their products.

informed Field research

Our field inquiry process will provide informed insights for your new service, web site or product. Whether we use silent observations, shadowing or apprenticeship research approaches, we will create a picture or your end user, customer or client, their tasks and context of use that will help focus the experience design. To create a remarkable product.

  • Understand

    field research
  • Observe

    field research data gathering
  • Analyze

    field data analysis
Understand the research goals: product usage, context of use, exploratory research, 
Interviews Observations Experience Walkthrough
     
Understand behavior, context and tasks by interviewing and observing people while they work, live and play. This can take several hours to several days. We capture through audio, photo's, sometimes video while collecting relevant artifacts of the user's environment.
Analysis through maps of service space, retail space and office drawings, gathered brochures, posters, photographs into a walkthrough of the experience from different points of view and usage scenarios.

Field Research services

our field research services include different formats and deliverables, including:

We'll be happy to discuss the ins and outs of these techniques with you.

 

Contact Us

t: +1 416 855-3367 e: business@akendi.com m: 187 King Street East, 4th floor, Toronto, Ontario, Canada.

Field research for companies globally: Canada, Toronto, Montreal, Vancouver, Ottawa, Calgary, Edmonton; San Francisco, San Jose, CA; Boston, MA; Chicago; London, UK; Amsterdam; New York, NY.

Experience research

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