up close to get to the bottom of the customer experience

Ethnographic Market Research Services

Understand the context of the product and service so you can design exactly where and how your product fits in the relationship between the customer and your brand.

We use ethnographic market research and contextual inquiry to explore the customers' behavior, motives and reasons why and how they use the service, their perception of it's values and delve into deeper understanding of what behavior makes them buy, use and upgrade their products and services.

Informed Ethnographic research

Our ethnographic market researchers will provide informed insights for your service, web site or product. We map out all touch points to align the customer experience with goals and expectations. Whether we use silent observations, shadowing or apprenticeship research approaches, we will create a picture or your end user, customer or client, their tasks and context of use that will help focus the experience design. To create a remarkable product.

Contact Us

t: +1 416 855-3367 e: business@akendi.com m: 187 King Street East, 4th floor, Toronto, Ontario, Canada.

Ethnographic market research approaches for companies globally: Canada, Toronto, Montreal, Vancouver, Ottawa, Calgary, Edmonton; San Francisco, San Jose, CA; Boston, MA; Chicago; London, UK; Amsterdam; New York, NY.