Experience Research Training
Learn how to reliably gather user & customer requirements that is thoroughly validated and ensures tangible and clear guidance for user experience design of your mobile, web or product designs.
What You Will Learn
In this course, participants will gain up-to-date knowledge and skills to:
- Use the tools and techniques for collecting customer experience requirements & user experience requirements
- Create an effective research approach
- Focus the experience research to guide experience design direction and development efforts
- Translate customer and user needs into measurable success indicators and track these indicators throughout your product experience cycle
- Effectively manage experience research contractors
Hands-on exercises will be used and participants will practice how to conduct customer and user experience research.
Experience Research Course Content
Introduction
- Why research the customer and user experience?
- Research methods: from ethnographic research to product analytics
- Types of experience research including: observation, ethnographic field research, task analysis, experience mapping
- Fitting research into the experience creation process
Business Requirements
- Business success metrics
- Competitive analysis
- Stakeholder analysis
- Exercise: business requirements
- Business strategy vs. experience strategy
Customer Requirements
- Customer personas and profiles
- Customer experience research methods: qualitative & quantitative
- Customer journey mapping
- Concept assessments
- Exercise: Blueprint mapping
User Requirements
- User personas and profiles
- Task analysis
- Context of Use research
- Research methods for user research
Experience Research Integration
- Role of Experience Research
- Selecting the right Research methods
- Planning for Experience Research
Summary and Akendi's top 10 best practises: 'Expectations, needs and desires, how to create a remarkable experience'
Course duration
2 days, 9:00am – 4:30pm full day sessions with a one-hour lunch break.
Who should attend
Business analysts, market research analysts, product marketing, product managers, QA Specialists, web designers, UI designers, interaction designers, user experience designers, product designers.
Who participated in our courses
Autodesk, Microsoft, Foresters, Ecobee, Rogers, Sage, WorkSafeBC, Ontario Securities Commission, Industry Canada, Ryerson University, Human Resources & Skills Development Canada, Service Canada, Canada Post, Export Development Canada, Conference Board of Canada, and others.
Course fee (AR-205)
$1190/person
Email us at training@akendi.com to confirm dates.
Cancellation Policy
Training cost is per person as stated with a minimum 4 participants per course. Akendi reserves the right to cancel a scheduled training session up to 5 business days prior to the training if a minimum class size of 4 participants has not been attained. Akendi is not responsible for any travel or other costs incurred as result of a cancellation.
Cancellation fee is 15% if you cancel more than 4 weeks prior to training start date. We provide a 50% refund between 4 and 2 weeks before a course. No refunds when cancelling within 2 weeks of course start date.
Instructors
Cindy Beggs brings a passion for understanding user needs and having those reflected in product and service excellence to Akendi. With 23 years of experience, underpinned by an honours degree in Psychology and Masters in Library Science, Cindy brings both a theoretical and practical understanding to the design and execution of user research and analysis.
Along with her expertise in library and information science, Cindy has conducted usability testing and applied the methods of user centered design to persona development, needs assessment and the articulation of business strategy and user goals.
A lifelong learner herself, Cindy has taught Akendi training courses, library programming and promotions at Seneca College, Toronto, facilitated focus groups and created training modules on electronic and web based information products.
Dominira Saul believes that behind every well-designed product or service there is a thorough understanding of the actual users and their needs.
Having presented many influential research and design outcomes to clients at all levels of the private and public sector Dominira is very adept at putting his belief into practice. Dom remains focused on ensuring clear transfer of design recommendations and most 
importantly, rationale to our clients. Dom is committed to working closely with clients to ensure their success.
Dominira is a fluently bilingual communicator who has lectured at the university level, and delivered many usability training courses.
Dom has an MSc. in User Interface Design from London Guildhall University, a BA in Psychology from Carleton University and over 10 years of usability research and interaction design experience in the UK and Canada.
Let's Talk!
Please email Shaun Illingworth at training@akendi.com or 1.866.585.1660 x0 for questions and more information about our User Experience Training courses & UX Certification program.
