Eye Tracking Studies
Users who notice an important link on a page or other informatin will sooner reach their goal, need less support and remain loyal to your web portal or physical products. To know that a user has seen the link, or understand what parts of the page attract attention can greatly benefit from eye tracking study data.
Approach in Web Eye Tracking
With our innovative eye tracking research you will be able to see the website (or other product interface and packaging) through the eyes of the end user. Their eye movements will accurately reflect where on the page they pay attention and provide deeper insight why they look there.
Our eye tracking research and expertise helps organizations to prevent frustration and increase users’ self-sufficiency. The results include lower support costs, increased conversion rates, and decreased drop-out as successful users purchase products and services.
Pragmatic UX Design Recommendations
Through a structured, repeatable process, we will combine eye tracking with conventional usability testing, providing additional analysis based on behavioural data that goes beyond think aloud verbal feedback.
Our research results will include tracking measurements, video clips and data visualisations including heatmaps and gaze plots that will give clear direction for ux design improvements.
Please email Shaun Illingworth, Managing Director at email@example.com or 1.866.585.1660 x0 for questions and more information about how we help optimize your user experience design, digital product design, physical product design, or wayfinding & signage.