Ethnographic Field Research
To design exactly where and how your software product experience will fit within the context of the customers' use, you need deep insight into users'’ needs and behaviour during their use of the product.
Akendi uses innovative ethnographic field research to capture your users’ behaviour and reasoning to understand why and in detail how they use your software. Armed with this deep insight, you will better understand what behaviour makes users understand, use and learn your software. The voice of the user is
Voice of the User: Ethnographic Field Research
Within the context of software user interface design, Akendi uses silent observation, interviews, contextual inquiries, job shadowing or apprenticeship techniques to:
- Capture the voice of the user to create a truly remarkable product.
- Validate internal assumptions about a target user’s needs, expectations, tasks, and contexts of use
- Obtain insight into customers’ or end users’ behaviour when using your product
- Understand customers’ real perceptions of the product’s value and delve deeper into how they install, use and learn their applications.
This results in a digital ethnographic capture of your end user, their characteristics along with detailed tasks and the context of use. The detailed information will bring to life the informed insights that we gather from Field Research for software user interfaces and is a powerful tool during the user experience design phases.
Let's Talk!
Please email Shaun Illingworth, Managing Director at contact@akendi.com or 1.866.585.1660 x0 for questions and more information about how we help optimize your user experience design, digital product design, physical product design, or wayfinding & signage.
