Field Research for Software UI
To design exactly where and how your software product will fit within the context of the customer/user, you need insight into customers’ needs and behaviour during use of the product.
Akendi uses ethnographic field research to capture your users’ behaviour and motives to understand the reasons why and how they use your software. Armed with this knowledge, you will better understand what behaviour makes customers buy, use and upgrade their software.
How We Do It
Within the context of software user interface design, Akendi may use silent observation, shadowing or apprenticeship techniques to:
- Validate internal beliefs about a target customer’s needs, expectations, motivations, and contexts of use
- Obtain insight into customers’ or end users’ behaviour when using your product
- Understand customers’ real perceptions of the product’s value and delve deeper into what makes them purchase, use and upgrade their applications
You will receive a digital ethnographic picture of your customer, client or end user, along with their tasks and context of use. The detailed information will bring to life the informed insights that we gather from Field Research.
Ready to Akendi?
Please contact business@akendi.com for questions and more information about field research services.
