Field Research for Products
Products thrive when they are easy to understand, adopt, and help users achieve their goals. Too often, product development organizations rely on gut instinct and personal opinions when defining and designing products.
Akendi helps you to understand the actual context in which the intended product will be purchased and used, empowering you to design the ideal product for the customer, the user, and for your brand image.
How We Do It
Akendi will explore your customers’ behaviour, motivations and reasons for using the product, as well of their perception of its value to them. Through ethnographic field research, we will provide a deeper understanding of the behaviour that makes your customers buy, use and upgrade your product.
We may use silent observation, job shadowing or apprenticeship techniques to:
- Obtain insight into customers’ or end users’ behaviour when using your product
- Validate internal beliefs about a target customer’s needs, expectations, motivations, and contexts of use
- Understand customers’ real perceptions of the product’s value and delve deeper into what makes them purchase, use and upgrade their products.
You will receive a digital picture of your customer, client or end user (persona), along with their tasks and context of use analysis. This picture will bring to life the informed insights that we gather from Field Research, and will anchor your design research and development activities around the user needs.
Ready to Akendi?
Please contact business@akendi.com or 1.866.585.1660 x1 for questions and more information about Field Research services for products.
