Mobile User Personas
Learning how your mobile users act and engage with your mobile product or service – as well as with their mobile devices of choice – is a powerful way to ensure that your offering will deliver and delight. 
Through ethnographic field research, contextual inquiries and the creation of mobile user personas and usage scenarios, Akendi will give you the necessary perspectives to create a compelling mobile user experience design.
Researching Mobile User Personas
Mobile User Personas help your organization and staff gain insight into target customers, end users, and customer organizations. Through stakeholder research within your organization as well as external contextual inquiries and field research, we will capture and characterize the groups of people who will use your product via their mobile devices.
Each user Persona will be brought to life through profile descriptions, context of use capture, user goals, motivations and attributes.
Mobile Usage Scenarios & Task Analysis
Usage Scenarios are natural extensions of user persona research and they are invaluable in guiding the requirements and design for the mobile user 
experience. They detail specific actions or tasks that customers and users will perform as they interact with your app via their mobile device.
Usage Scenarios are delivered as pictorial and descriptive documents that will help bring the scenario to life, as shown in the example here.
Let's Talk!
Please email Shaun Illingworth, Managing Director at contact@akendi.com or 1.866.585.1660 x0 for questions and more information about how we help optimize your user experience design, digital product design, physical product design, or wayfinding & signage.
