Field Research for Mobile Apps
To design exactly where and how your mobile application will fit within the context of the customer/user, and your brand image, you need insight into customers’ needs and motivations for using the mobile app.
Akendi can use ethnographic field research to explore your users’ behaviour and motives to reveal the reasons why and how they use the mobile device and your application. Armed with this knowledge, you will better understand what behaviour makes customers buy, use and upgrade their mobile products.
How We Do It
Within the context of software user interface design, Akendi may use silent observation, shadowing or apprenticeship techniques to:
- Validate internal thinking about a target customer’s needs, expectations, motivations, and contexts of use for the mobile app
- Obtain insight into customers’ or end users’ behaviour when using the mobile app
- Understand customers’ real perceptions of the application’s value and delve deeper into what makes them purchase, use and upgrade their mobile user experiences
You will receive a digital picture of your customer, client or end user, along with their tasks and context of mobile use. The picture will bring to life the informed insights that we gather from Field Research.
Ready to Akendi?
Please contact business@akendi.com or 1.866.585.1660 x1 for questions and more information about field research for your mobile applications.
