User Centered Design
The User Centered Design process (UCD) involves the user as a stakeholder throughout the creation process of products, digital products and environments.
The UCD process underpins Akendi processes and techniques. UCD is systematic and repeatable, proven over many projects and industries to deliver high usability (ISO 9241:) and successful user experiences for customers and end users. The ISO 13407 standard is a more recent version of this approach and describes the elements of what it calls Human Centered Design. 
The process ensures:
- early involvement of users
- an appropriate match of function to user tasks
- enough iteration of design solutions
- a multi-disciplinary design approach
There are four main components:
- understand and capture the context of use
- specify user, business & organizational requirements
- create more than one concept design solution
- validate designs against user requirements and iterate when needed
In 2010 a revision to the above standard came out: ISO 9241-210:2010. This new standard provides the requirements and process recommendations for human-centred design principles and activities throughout the end-to-end product experience life cycle.
Let's Talk!
Please email Shaun Illingworth, Managing Director at contact@akendi.com or 1.866.585.1660 x0 for questions and more information about how we help optimize your user experience design, digital product design, physical product design.

