Our Process:
Human Experience Design
Akendi’s Human Experience Design™ process introduces a human being as stakeholder early in the design process of products, services, digital applications, websites, and physical environments.
This process underpins all stages of Akendi services – from Strategy to Research, Design and Testing. Based on User Centered Design principles, it is systematic and repeatable, proven over many projects and industries to deliver successful experiences for customers and end users.
Our process ensures that:
- The target audience is heard from and learned from throughout the ideation, creation and development processes
- User involvement is effectively managed with specific tools and techniques
- The design is iterated and worked on with a multi-disciplinary team
- Critical flaws in the user or customer experience are identified and resolved well before implementation starts
The End-to-End Human Experience Design process includes eight stages:
enVision – Stakeholder meetings and work sessions get to the core of the organization’s goals and vision for what the desired experience could or should be.
Understand – Through appropriate analyses and audits, customer & user persona development, field research, and usage scenario research / task analysis, we document the current experience and identify gaps or concern areas to be addressed. We use the Experience Lifecycle™ to map the experience journey.
Emerge – As an idea of the desired experience (and current barriers to achieving it) takes form, stakeholder workshops and user & customer experience mapping sessions further capture, define and refine where the focus of the experience design.
Sketch – Iterative design begins with concept sketches. These may be in the form of storyboards, sitemaps, wireframes, product renderings, prototypes and other artefacts that give shape to the new experience interface.
Challenge –Through user experience and usability testing, we challenge and validate assumptions, sketches and plans against the vision, the business and user research as well as the target audience’s responses.
Refine – Based on audience response, we refine the experience design, create new prototypes to user test and ultimately develop functional design specifications and success metrics for the development team.
Implement – Throughout coding, engineering and manufacturing, we support the experience design development of products, software and services with ongoing support, iterative design and usability testing.
Release – The new product, service or software released to market and we evaluate its success based on established key performance indicators and out of the box testing.
Ready to Akendi?
Please contact business@akendi.com or 1.866.585.1660 x1 for questions and more information on how we help you design intentional experiences.
