Focus Group Research
To design exactly where and how your product & service experience will fit within the context of the customer & brand image, you need deep insight into customers’ needs, motivations and expectations of those products & services.
Akendi uses best in class market research practises for focus group research and focus group testing to understand your customers’ goals, attitudes, perceptions and motivations that reveal the reasons why they engage with and value your products.
Focus Groups in Voice of the Customer Research
Akendi uses focus groups sessions techniques to :
- Elicit expectations, values and percieved needs of a target customer group,
- Obtain insight into voice of your customer when they engage with your organization, product or service
- Understand customers’ impressions of a product & service value and delve deeper into what makes them purchase and upgrade.
You will receive an executive summary, key learnings and insights as well as an indepth report of findings related to the product design. This information will capture the insights that we gather from focus group studies that guide and drive better customer experiences.
Focus group testing is often matched with customer co-design and a user experience (or usability) test.
Let's Talk!
Please email Shaun Illingworth, Managing Director, at contact@akendi.com or 1.866.585.1660 x0 for questions and more information about how we help optimize your user experience design, digital product design, physical product design, or wayfinding & signage.
