Customer Research
To design exactly where and how your products & services will fit within the context of the customer and brand image, you need insight into customers’ needs, motivations and expectations in using those products.
Akendi techniques include surveys, focus groups, experience mapping, customer co-design and ethnographic field research to understand your customers’ goals, behaviour and motives that reveal the reasons why and how they engage with your products and your organization.
Voice of the Customer Research
Akendi uses focus groups, surveys, interviews, contextual inquiries, customer co-design, experience mapping, silent observation, shadowing and apprenticeship techniques to:
- Validate internal assumptions about a target customer’s needs, expectations, desires, and product experience.
- Obtain clear insight into the voice of the customer: their attitude, perceptions and behaviour when engaging with your organization, product or service
- Understand customers’ perceptions of a product & service value and delve deeper into what makes them purchase, use and upgrade.
You gain a deep understanding of your customer experience, along with customer goals, values and perceptions. These insights will bring to life the innovations that we gather from Customer Research.
Let's Talk!
Please email Shaun Illingworth, Managing Director, at contact@akendi.com or 1.866.585.1660 x0 for questions and more information about how we help optimize your user experience design, digital product design, physical product design, or wayfinding & signage.
