Stakeholder Research
The experience a brand provides is driven both internally (by executives and staff) and externally (by customers, media, analysts and partners). To articulate the internal brand vision and values, you need an experienced third party to work with key brand stakeholders.
Akendi begins Brand experience design projects by taking an impartial approach to uncover and prioritize the involvement that each project member and influencer has in the corporate identity.
How We Do It
We will conduct one-on-one or small-group stakeholder interviews – either in person or by phone – to get inside the minds of key business stakeholders and other influencers of the brand experience. We conduct highly effective interviews based on our industry knowledge, psychology as well as interviewing best practices, ensuring that we get to the core of the brand experience vision and values.
We may also use Internet and phone survey research to further explore brand stakeholder data. These tools enable us to collect customer and user motives, opinions, expectations, and attitudes, cost-effectively gathering feedback from a larger population base.
From Research to Intentional Experiences
The stakeholder interview process will provide research insights for the final brand experience. Often this service complemented by a brand strategy, customer personas & scenarios, and a view of the competitive landscape.
Let's Talk!
Please email Shaun Illingworth, Managing Director, at contact@akendi.com or 1.866.585.1660 x0 for questions and more information about how we help optimize your user experience design, digital product design, physical product design, or wayfinding & signage.
