Competitive Landscape
Assessing and understanding the competitive context of your corporate identity is important in determining how that identity should evolve.
Akendi researches and develops Competitive Landscape maps to take stock of the context in which your target audiences experience your brand and others in the same and in neighbouring categories.
Competitive Landscape Analysis
We research the competition from a customer, stakeholder & user experience perspective, walking through the brand and product experience guided by researched business goals and user goals of each competitor. Our analysis captures and ranks the competition in over a dozen dimensions
A Competitive Landscape is an important contributor to effective brand strategy and may be complemented by stakeholder research and customer personas & scenarios.
Let's Talk!
Please email Shaun Illingworth, Managing Director, at contact@akendi.com or 1.866.585.1660 x0 for questions and more information about how we help optimize your user experience design, digital product design, physical product design, or wayfinding & signage.
