Assessing and understanding the current status of a corporate identity is an important step to take in determining how that brand will evolve. Akendi conducts Brand Audits to take stock of existing brands, including identifying gaps between the vision for the brand and the actual brand, and gaps between audience expectations of the brand and the existing brand.
Brand Audit Process
We begin by getting to the core of what your brand is and should be by measuring the perceptions of corporate executives and other key stakeholders. Through confidential brand audit surveys, one-on-one interviews and small-group sessions, we will capture the brand goals, perceived brand values, and intended brand experience.
Through interviews with outside stakeholders, we will reveal the perceptions that customers, partners and others have about the current brand. This understanding of the actual customer experience with your brand will help to guide the process of brand development.
Brand Experience Strategy
Brand Audits are important contributors to effective brand experience strategies and can be complemented by stakeholder research, customer personas & scenarios, and a view of the competitive landscape.
In addition, we are able to ensure that all visual instances of your corporate identity are conveyed through individuals’ experiences with your product packaging, software user interface, mobile application, websites and portals, service, and others.
Please email Shaun Illingworth, Managing Director, at email@example.com or 1.866.585.1660 x0 for questions and more information about how we help optimize your user experience design, digital product design, physical product design, or wayfinding & signage.