Think of a cellphone.  Think of buying a cellphone.  Think of using a cellphone.  Think of loving your cellphone, so much, the next time an upgraded version comes out – you don’t think – you just get it and adore it.  Why?  Because you’ve fallen in love with the experience your cellphone provides.
Now, think [...]

Software design has traditionally been conducted in somewhat of a vacuum – Business Analysts gather requirements from talking to users and then the BA communicates the requirements to Systems Analysts usually in the form of a dense Business Requirements Document. What gets lost in translation from End User to BA to SA are the nuances [...]

Tedde van Gelderen, President of Akendi talks about the Importance of Experience Design.

What is the best time to do usability testing when I’m developing a new product or service?