XT Centre of Excellence
Launch
2007 - Akendi, an experience thinking, research, design & strategy firm, has opened its doors in Toronto and Ottawa, Canada.
The company combines expertise in all forms of design with user research, field research and usability. They apply this expertise to help organizations achieve differentiation and market success through products and services that deliver positive and intentional user experiences.
Tedde van Gelderen, Akendi President, said: “So many products and services lose their intended audience simply because the creators did not involve the audience throughout the innovation process. Akendi provides an antidote to this common weakness by placing the intended audience at the centre of every touch point that the brand, product, or service provides.”
Akendi’s Intentional Experience Creation™ process introduces the human as a stakeholder early in the development of new products and service experiences, or in the re-development of existing experiences. With the audience driving the product / service / brand creation process in a managed process, Akendi’s clients are able to make informed decisions about how a product, service, and brand is created and maintained.
Cindy Beggs, Akendi Director of Experience Research, said: “We use a wide range of tools and practices to create environments in which we can listen to an audience based on spontaneous, participatory, uncensored feedback within the context of real use. This approach enables us to help our clients turn great business ideas into compelling experiences that inspire audiences to use, reuse, and recommend products, services, and brands.”
Akendi services encompass industrial design, user interface design, identity design, usability testing, spacial design, product design, service design, user research and customer research. The company has clients throughout Canada, USA and Europe.
Let's Talk!
Please email Shaun Illingworth, Managing Director, at contact@akendi.com or 1.866.585.1660 x0 for questions and more information about how we help optimize your user experience design, digital product design, physical product design, or wayfinding & signage.